Apparel Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apparel
Higher prices are affecting consumers’ willingness to buy sustainably

Higher prices are affecting consumers’ willingness to buy sustainably

Article
Nov 04, 2022

Consumers say sustainability is important and want to support sustainable brands, but when it comes time to buy, price often trumps other considerations.

Online sales plummet, discounts grow as retailers fight for consumer dollars during the holiday season

Article
Nov 03, 2022

In a year plagued with rising prices and supply chain constraints, many retailers are hoping the holiday season will signal a return to normal. But according to Adobe, that may not be the case.

Amazon’s second Prime Day doesn’t stack up against inflation

Article
Oct 17, 2022

During last week’s Prime Early Access Sale, households spent about 40% less than Amazon’s Prime Day event in July, noted data analysis from Klover.

Amazon steals share from Cyber Five

Article
Oct 11, 2022

The Cyber Five period used to be the kickoff to the holiday shopping season. But this year, Amazon’s October Prime Day event could take away from Black Friday and Cyber Monday deals, according to Adobe.

4 predictions for the future of Shein

Article
Oct 07, 2022

Shein’s expanding its US distribution centers in an effort to expand its American market. That’s good news for US customers, who currently wait up to 15 days for deliveries from the Chinese brand.

New York Fashion Week moves beyond the runway

Article
Sep 15, 2022

It seems like everyone is getting in on the nonfungible token (NFT) trend these days, and New York Fashion Week (NYFW) was no exception.

Rent the Runway unsteady on the catwalk

Article
Sep 14, 2022

Rent the Runway increased its revenues 64% in the second quarter to $76.5 million but ended with a lower active subscriber count than expected.

Canada Ecommerce Forecast 2022

Canada Ecommerce Forecast 2022

Report
Jul 29, 2022

Canada’s consumers are slowly but surely shifting to online shopping, with ecommerce more than doubling its share of total retail sales since 2019. In this report, we look at the various retail milestones Canada will reach in 2022, as well as our first-ever breakdown of the country’s ecommerce sales by product category.

Spotlight: Amazon Prime Day 2022

Spotlight: Amazon Prime Day 2022

Report
Jun 08, 2022

Amazon Prime Day 2022 comes as ecommerce is buffeted by rising ad and supply chain costs and softening growth. This report provides a Prime Day sales forecast for the US, and a breakdown of strategies brands should use during the midsummer event.

Paid membership is most in-demand feature for US apparel shoppers

Paid membership is most in-demand feature for US apparel shoppers

Article
Apr 04, 2022

In our 2022 US Apparel Retail Features Benchmark report, we break down the online and in-store features apparel shoppers value the most.

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US Apparel Retail Features Benchmark 2022

US Apparel Retail Features Benchmark 2022

Report
Mar 31, 2022

Here’s a breakdown of the online and in-store features that apparel retail shoppers value the most, and a ranking of how 10 leading retailers stack up.

Spotlight: US Online Fashion Resale

Spotlight: US Online Fashion Resale

Report
Jan 26, 2022

Fashion resale has become one of the fastest-growing segments in apparel retail, and this year most sales will take place online. This report looks at our inaugural forecast for online resale fashion and how brands and retailers can leverage new opportunities in this rapidly ascending sector.

Q&A: Running into the new year with Oiselle

Article
Jan 06, 2022

Insider Intelligence spoke with Sally Bergesen, founder and CEO of Oiselle, a women’s running apparel brand that was started to create better performing athleticwear for professional and everyday runners.

Fashion online resale platforms to reach nearly $31 billion by 2025

Article
Dec 03, 2021

Fashion online resale platform sales will reach $30.63 billion by 2025, growing at an estimated 24% CAGR and representing 10% of all ecommerce apparel and accessories sales.

Where consumers are most comfortable with secondhand clothing

Where consumers are most comfortable with secondhand clothing

Article
Nov 30, 2021

In China and the US, 59% of internet users are comfortable using secondhand clothing items, making those countries where the resale fashion economy is most ripe for growth.

Why Amazon is launching its own TV, Peloton apparel, and how lululemon is doing so well

Why Amazon is launching its own TV, Peloton apparel, and how lululemon is doing so well

Audio
Sep 16, 2021

On today's episode, we discuss what this new Amazon TV is all about, how soon we can expect TV commerce, whether we'll see voice-enabled ads, and what the content play might be. We then talk about Peloton launching its own apparel brand, why lululemon is crushing expectations, and Amazon's cashierless technology coming to Whole Foods. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

US Ecommerce Forecast 2021

US Ecommerce Forecast 2021

Report
Jul 08, 2021

Learn how the pandemic, the biggest disruption to consumer retail spending in recent years, impacted US retail—and how it will impact your planning for 2021 and beyond.

What US retail categories are growing the fastest?

What US retail categories are growing the fastest?

Article
Jun 15, 2021

US consumers are stocking up on apparel

Amazon Prime Day 2020

Amazon Prime Day 2020

Report
Sep 29, 2020

Amazon Prime Day promises to be different in 2020 amid the backdrop of a pandemic, major shifts in consumer spending patterns, and a later-than-usual event timing.

US Ecommerce by Category 2020

US Ecommerce by Category 2020

Report
Jul 22, 2020

The coronavirus pandemic has dramatically altered the US retail and ecommerce landscape, with varying impacts in retail category growth.

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