Consumer spending will be restrained during the 2025 holiday season as shoppers remain cautious amid ongoing economic uncertainty. That means retail and ecommerce will see the slowest growth since we started tracking the metrics.

This is the Q2 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands calibrate their sales mix against the market.

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands calibrate their sales mix against the market.

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.​

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.​

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

Our analysts took a look at the first half of this eventful year and provided their own very specific—albeit unlikely—predictions at what could happen in the second half of the year and beyond.

Online fashion sales are stable and growing slowly, but they lag wider ecommerce. Consumers are concerned about sustainability, but price is a bigger priority.

Back-to-school spending is steady in 2025, but shopper behavior is split. Parents are prioritizing tech and clothing—yet these are also the first to be cut when budgets tighten. Consumers are shopping earlier, seeking deals, and using AI to keep costs down. With shopping habits divided by generation and income, retailers must stay flexible, personalize offers, optimize for AI, and create seamless cross-channel experiences.

Online fashion sales growth in France is stabilizing as global competitors capture market share and social platforms become more influential.

New tariffs will create ripple effects across retail—and returns will be no exception. With US retail returns predicted to exceed $1 trillion this year, according to a December 2024 EMARKETER forecast, the pressure is on retailers to adapt.

Private label brands are set for another surge in momentum as consumers become increasingly concerned about the impact of tariffs.

True Religion, the 23-year-old urban casual lifestyle apparel brand, has maintained relevance by strategically balancing heritage with innovation and leveraging cultural connections, while expanding to new audiences.

Timing ad buys to seize on key engagement windows: Our Industry KPI data reveals Gen Z has predictable spikes in searches for apparel, gaming content.

Essential goods categories will run out of steam, leading to a slowdown in ecommerce growth.

Retail ended 2024 on a high note as mobile shopping drove ecommerce sales and stores staged a comeback. Will the 2025 holiday season be as fruitful?