Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Apparel Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apparel

From “keep-it” policies to resale: How tariffs are redefining returns

Article
Apr 30, 2025

New tariffs will create ripple effects across retail—and returns will be no exception. With US retail returns predicted to exceed $1 trillion this year, according to a December 2024 EMARKETER forecast, the pressure is on retailers to adapt.

Private Label Brands 2025

Private Label Brands 2025

Report
Apr 24, 2025

Private label brands are set for another surge in momentum as consumers become increasingly concerned about the impact of tariffs.

How True Religion finds growth while building a community

Article
Apr 08, 2025

True Religion, the 23-year-old urban casual lifestyle apparel brand, has maintained relevance by strategically balancing heritage with innovation and leveraging cultural connections, while expanding to new audiences.

Industry KPIs: Gen Z engagement with apparel, banking content grows

Industry KPIs: Gen Z engagement with apparel, banking content grows

Article
Mar 24, 2025

Timing ad buys to seize on key engagement windows: Our Industry KPI data reveals Gen Z has predictable spikes in searches for apparel, gaming content.

US Ecommerce by Category Forecast 2025

US Ecommerce by Category Forecast 2025

Report
Mar 21, 2025

Essential goods categories will run out of steam, leading to a slowdown in ecommerce growth.

US Holiday 2024 Recap and 2025 Preview

US Holiday 2024 Recap and 2025 Preview

Report
Mar 20, 2025

Retail ended 2024 on a high note as mobile shopping drove ecommerce sales and stores staged a comeback. Will the 2025 holiday season be as fruitful?

US Luxury Consumers and Their Path to Purchase

US Luxury Consumers and Their Path to Purchase

Report
Feb 14, 2025

With luxury poised for a modest recovery in 2025, brands and retailers need to understand consumers’ buying habits and intentions in the world’s largest personal luxury goods market to win a share of spending.

Amazon’s low-cost storefront, e.l.f.’s partnership with Dollar General lead November’s list of most interesting retailers

Article
Dec 04, 2024

In November, retailers made strategic moves across grocery, apparel, and beauty. Amazon turned Black Friday into a weeklong event and launched its Shein competitor, Haul. Meanwhile, e.l.f. Beauty strengthened its value proposition through a new Dollar General partnership, while Kroger announced plans for specialized Asian experience stores in North Texas. Here are our eight unofficial picks for the most interesting retailers in November.

Cyber Monday sales shattered records

Cyber Monday sales shattered records

Article
Dec 03, 2024

Steep discounts drove shoppers to spend on Cyber Monday: The Monday after Thanksgiving is poised to be the biggest online shopping day in US history.

UK Trends to Watch in 2025

UK Trends to Watch in 2025

Report
Nov 26, 2024

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
Luxury Ecommerce 2024

Luxury Ecommerce 2024

Report
Nov 20, 2024

Luxury brands are grappling with downturns in the US and China, the largest markets for personal luxury goods, and will have to seize opportunities for growth from new markets and product innovation.

5 charts on the holiday social commerce opportunity

5 charts on the holiday social commerce opportunity

Article
Oct 07, 2024

We expect social commerce sales in the US to reach $101.38 billion this year, driven by existing buyers increasing their spending. While social commerce plays a smaller role in holiday shopping, it's popular among Gen Z, who are more likely to make purchases influenced by creators. TikTok and Facebook are the top platforms, with apparel brands poised to benefit the most.

Retail and Ecommerce Sales Benchmarks: Q4 2024

Retail and Ecommerce Sales Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Amazon vs. Other Retailers Benchmarks: Q4 2024

US Amazon vs. Other Retailers Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Apparel, Footwear, and Accessories Ecommerce Benchmarks: Q4 2024

US Apparel, Footwear, and Accessories Ecommerce Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Ecommerce Sales Benchmarks: Q4 2024

US Ecommerce Sales Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Grocery Ecommerce Benchmarks: Q4 2024

US Grocery Ecommerce Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Holiday Ecommerce SalesBenchmarks: Q4 2024

US Holiday Ecommerce Sales Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Total Retail Sales Benchmarks: Q4 2024

US Total Retail Sales Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

Worldwide Ecommerce Benchmarks: Q4 2024

Worldwide Ecommerce Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or