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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Amazon ditches Just Walk Out as part of broader grocery revamp

Amazon ditches Just Walk Out as part of broader grocery revamp

Article
Apr 02, 2024

Amazon takes the bells and whistles out of its brick-and-mortar grocery experience: Amazon Fresh stores will no longer feature Just Walk Out as the retailer focuses on making its stores more inviting.

Good news for CPG marketers: People are buying more household essentials online

Article
Apr 02, 2024

More consumers are shopping online for household essentials, including food and beverages and health, personal care, and beauty products. The two categories are expected to see the most growth in their share of ecommerce sales from now until the end of our forecast period in 2028. Here’s a closer look at the state of US ecommerce, why household goods are fueling the market, and the consumer behavior steering it all.

What we know about Amazon’s Big Spring Sale results

Article
Apr 01, 2024

Two weeks have passed since Amazon’s Big Spring Sale, but its success is unclear. Amazon’s first-ever Big Spring Sale took place from March 20-25, offering discounts on seasonal items like spring fashion, fitness products, and cleaning and yard work essentials.

Amazon is a channel beauty brands can’t ignore

Amazon is a channel beauty brands can’t ignore

Article
Mar 28, 2024

Clinique is the latest prestige beauty brand to make the leap to Amazon: The partnership signals the retailer’s growing clout. It’s set to overtake Walmart as the US’ top beauty retailer by 2025.

Data Drop: 6 Charts on TikTok’s US Audience and Business

Data Drop: 6 Charts on TikTok’s US Audience and Business

Report
Mar 28, 2024

Here’s what a TikTok-less America would look like for marketers, users, and creators, based on our latest forecasts.

Powering the Point-of-Sale

Powering the Point-of-Sale

Report
Mar 27, 2024

In the third of five reports in our “Payments Ecosystem 2024” collection, we unpack how the lines between POS hardware and software are disappearing as providers push the innovation envelope.

SXSW 2024

SXSW 2024

Report
Mar 26, 2024

Brands and marketers have an increasingly prominent presence at the annual technology, arts, and culture festival in Austin, Texas, which this year took place from March 8 to 16. We break down the key topics that drew the most attention from attendees.

Data Drop: 5 Charts on Asia-Pacific’s Retail Ecommerce Landscape

Data Drop: 5 Charts on Asia-Pacific’s Retail Ecommerce Landscape

Report
Mar 25, 2024

Asia-Pacific remained a global hotspot in 2023, with six of the top 10 fastest-growing retail ecommerce markets worldwide. In particular, China's online shopping market showed signs of resiliency, with growth rates in the double digits.

Online shoppers demand an easy checkout process

Article
Mar 25, 2024

Mobile commerce growth increases the impact of a straightforward checkout process: Half of consumers surveyed consider how easy a merchant’s checkout process is when deciding where to shop.

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GenAI and the Consumer Purchase Journey

GenAI and the Consumer Purchase Journey

Report
Mar 22, 2024

Payment providers are tapping genAI to personalize marketing offers and virtual assistants while streamlining customer checkout. These tools could help providers monetize transaction data and help merchants drive sales.

US Holiday 2023 Recap and 2024 Preview

US Holiday 2023 Recap and 2024 Preview

Report
Mar 22, 2024

Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.

Shein and Amazon are trying to stay one step ahead of the competition

Article
Mar 21, 2024

Shein, Amazon shift tactics to keep each other—and Temu—at bay: Shein is offering its supply chain services to brands, while Amazon is leaning into its delivery capabilities and customer service.

Pets, membership perks, and smaller-format stores: Three predictions for how Walmart can continue to expand

Article
Mar 21, 2024

Walmart may be playing catch-up to Amazon when it comes to ecommerce and retail media, but recent moves like its $2.3 billion acquisition of VIZIO are giving the retailer momentum. But what are some other big moves that Walmart can make to grab more attention, loyalty, and customers?

Amazon poaches MrBeast to generate a hit for Prime Video

Amazon poaches MrBeast to generate a hit for Prime Video

Article
Mar 20, 2024

MrBeast will create a reality series for Prime Video: In a move that defies platform allegiance, YouTube’s most popular creator will help generate a hit for Amazon.

Big Tech accounts for nearly two-thirds of the US digital ad market

Big Tech accounts for nearly two-thirds of the US digital ad market

Article
Mar 18, 2024

Big Tech (Amazon, Apple, Google, Meta, and Microsoft) will attract nearly two-thirds of US digital ad dollars this year, according to our October 2023 forecast.

The Future of Digital 2024: Latin America

The Future of Digital 2024: Latin America

Report
Mar 15, 2024

As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.

What a TikTok ban would mean for ecommerce brands

Article
Mar 15, 2024

As a potential TikTok ban looms, brands are considering what a world without TikTok Shop would look like. I probably won’t look all that different, but there are a few places where TikTok’s absence will be felt more than others.

Amazon takes on Home Depot, Meta with Big Spring Sale

Amazon takes on Home Depot, Meta with Big Spring Sale

Article
Mar 14, 2024

Amazon announces Big Spring Sale as consumers show signs of spending fatigue: The retailer is counting on the event to jolt sales and give its ad business an edge over Meta and Google.

CTV platforms need to leverage inventory, data to attract sports advertisers in increasingly crowded market

Article
Mar 14, 2024

Every major streaming company—and some not so major ones—is investing in live sports. As they compete for broadcast rights, they’re seeking advertisers. Exclusive inventory is a draw, but benefits like first-party data and the ability to execute on lower-funnel objectives are also helping streamers woo live sports advertisers.

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