Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Revolving credit shot up 9.4% in July—don’t panic over one month of data

Article
Sep 10, 2024

It’s a concerning buildup for one month, but it merits some skepticism—consumers may be faring better than one data point suggests

US Retail Technology 2024

US Retail Technology 2024

Report
Sep 10, 2024

Consumer-facing tech in stores is rapidly evolving. Retailers must prioritize investments carefully to maintain already implemented tech—and explore interesting (but largely untested) innovations.

​​Oracle’s Q1 results signal success of multi-cloud expansion and AI strategy

​​Oracle’s Q1 results signal success of multi-cloud expansion and AI strategy

Article
Sep 10, 2024

Oracle’s 13% revenue jump reflects the success of its multi-cloud strategy and major partnerships, positioning it as a leader in enterprise cloud services.

Amazon and Walmart are search advertising’s growth engines

Amazon and Walmart are search advertising’s growth engines

Article
Sep 09, 2024

Amazon and Walmart are search advertising’s growth engines: The latter is a distant second to the former, accounting for nearly 4 in 10 non-Amazon retail media search ad dollars this year.

3 holiday shopping trends: Value-driven purchases, in-store resurgence, and the mobile commerce boom

Article
Sep 06, 2024

A truncated holiday spending period with fewer days between Thanksgiving and Christmas and the election will throw a curveball to retail sales this season, our analyst Sky Canaves said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. In-store retail will see healthy growth, consumers will continue holding back on splurges, and mobile will uplift overall ecommerce. Here are three trends we’re predicting for the upcoming holiday season.

Industry KPIs: Walmart and Amazon strengthen hold on beauty ecommerce sales

Industry KPIs: Walmart and Amazon strengthen hold on beauty ecommerce sales

Article
Sep 06, 2024

Amazon and Walmart scoop up beauty sales as shoppers search for convenience: Our Industry KPIs data shows that the two account for the majority of purchase intent clicks in the beauty and personal care category.

The Trade Desk plans to seize a bigger chunk of CTV advertising

Article
Sep 06, 2024

The Trade Desk is developing a CTV operating system: Its ambitions could trigger a new age in CTV advertising and potentially upend the balance of power.

Video is the most effective Amazon ad solution, according to retail decision-makers

Video is the most effective Amazon ad solution, according to retail decision-makers

Article
Sep 06, 2024

48% of US retail business decision-makers say video ads drive the biggest return on ad spend (ROAS) on Amazon, according to March 2024 data by Zogby Analytics and Feedvisor.

Walmart, Target follow Amazon’s lead with member-exclusive deals events

Article
Sep 05, 2024

When it comes to retail memberships, Amazon is the leader, boasting 97.2 million household Amazon Prime members across the US, nearly three-quarters of the country’s total households, per our forecast. Taking a page from Amazon’s playbook, retailers like Walmart, Best Buy, and Target are using their own members-only sales events to build out their retail memberships.

Walmart beat Amazon in worldwide digital ad revenue growth for the second quarter in the past year

Walmart beat Amazon in worldwide digital ad revenue growth for the second quarter in the past year

Article
Sep 04, 2024

Walmart’s digital ad revenue grew 26% in Q2 2024, ahead of Amazon’s 20% growth, according to the company’s earnings.

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In-Store Digital Payment and Checkout Trends

In-Store Digital Payment and Checkout Trends

Report
Sep 03, 2024

Digital technologies are reshaping customers' in-store payment experience. Here’s what payment providers must know about in-store payment digitization trends.​

Amazon was the highest trafficked digital retailer by unique visitors in June

Amazon was the highest trafficked digital retailer by unique visitors in June

Article
Aug 30, 2024

Amazon received 236.9 million unique US visitors in June 2024, according to Comscore. It far exceeded Walmart in second with 137.2 million unique visitors.

Earnings Report: How Is the Retail & Ecommerce Industry Faring Halfway Through 2024?

Earnings Report: How Is the Retail & Ecommerce Industry Faring Halfway Through 2024?

Report
Aug 30, 2024

Retailers faced no shortage of challenges in the first half of the year as elevated interest rates, the lingering effects of inflation, and a loosening labor market weighed on consumer spending. In this report, we’ll contextualize our coverage of retailers’ Q2 revenues across four key verticals: department stores, home, mass merchants, and off-price.

Infopack: Apparel 2024​

Infopack: Apparel 2024​

Report
Aug 30, 2024

US apparel ecommerce sales are set to reach $263.18 billion by 2028. To take advantage of this opportunity, brands and retailers need to understand online sales trends as well as shopper behaviors and preferences.​

Retailers lean into AI-powered search, in-store partnerships and other ‘interesting’ strategies

Article
Aug 30, 2024

In August, brands got physical, with Olipop entering a new stadium, Nordstrom inking a deal with Rihanna, and Walmart growing with nonendemic retail media opportunities. Others took a more digital approach, making shopping more seamless on social media sites and AI-powered search. Here are the moves that made our analysts name eight brands to our unofficial most interesting list in August. 

Shein, Temu win over Gen Z shoppers

Shein, Temu win over Gen Z shoppers

Article
Aug 30, 2024

Gen Z shoppers embrace Temu, Shein, and TikTok Shop: 1 in 4 makes a purchase at a Chinese online marketplace at least once a week, as their array of cheap, trendy goods proves impossible for the price-sensitive cohort to resist.

Digital giants top Gen Alpha’s list of coolest brands

Article
Aug 28, 2024

YouTube, Netflix, and Amazon are Gen Alpha’s coolest brands, per an August 2024 report by Beano Brain that surveyed more than 55,000 kids under 14. To foster relationships with the generation that not only has growing spending power of its own, but also influences parent purchases, marketers will have to understand its evolving digital habits.

Reimagining Retail: The Unofficial Most Interesting Retailers List (August)

Audio
Aug 28, 2024

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of August. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Blake Droesch and Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Asia-Pacific Ecommerce Forecast 2024

Asia-Pacific Ecommerce Forecast 2024

Report
Aug 26, 2024

The Asia-Pacific retail ecommerce sector is both dynamic and volatile. While China and Japan are slowing, South Korea is growing rapidly, and emerging markets like Southeast Asia and India are showing robust growth and untapped potential.

The top 10 apparel retail sites by unique visits

The top 10 apparel retail sites by unique visits

Article
Aug 26, 2024

Shein was the No. 1 apparel retail site among US visitors in June, with 46.9 million unique visits, according to Comscore data.

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