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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Amazon leans into tentpole events, hosts a Summer Beauty Haul sale

Article
May 06, 2024

Amazon sees a big opportunity in beauty: The retail giant is hosting the Summer Beauty Haul sales event to capture shoppers’ attention, boost retail media spend, and drive sales.

Prime Video ads gave Amazon a healthy boost in Q1

Prime Video ads gave Amazon a healthy boost in Q1

Article
Apr 30, 2024

Amazon beats estimates as advertising, profitability push delivers results: The retailer’s spring sale and Prime Video ads helped drive a 13% increase in revenues.

4 (more) retail media networks worth watching

Article
Apr 29, 2024

Retail media has matured greatly since our 5 retail media networks (RMNs) worth watching. That evolution has come from growth in spend (we forecast US omnichannel retail media ad spend growth at 26.0% this year, with larger increases in off-site and connected TV), in-store innovations, and new entrants from other non-retailers.

Around the World: What Amazon’s “Just Walk Out” rollback tells us about the future of the in-store experience

Audio
Apr 29, 2024

In today’s episode, host Bill Fisher is joined by researcher Man-Chung Cheung and analysts Sarah Marzano and Carina Perkins to discuss the in-store retail experience. What’s next for Amazon’s Just Walk Out technology, what lessons can be learned from Asia-Pacific, and how is Tesco helping marketers get in on the in-store act?

Brands deepen TikTok Shop investment despite ban threat

Brands deepen TikTok Shop investment despite ban threat

Article
Apr 29, 2024

TikTok’s potential ban isn’t putting brands off TikTok Shop: The platform’s sales potential is driving companies like Rare Beauty and Tarte Cosmetics to deepen their investment.

Amazon and Walmart lean on exclusive sales to boost membership enrollment

Amazon and Walmart lean on exclusive sales to boost membership enrollment

Article
Apr 26, 2024

Amazon and Walmart follow a similar playbook: The retailers use exclusive access to events like Prime Day and Walmart+ Early Access to showcase the value of their membership programs.

Retail media and data enhancements lead retailers’ moves on our ‘unofficial’ April list of interesting retailers

Article
Apr 26, 2024

Thanks to its growing retail media business, Walmart keeps its top spot on our “Unofficial Most interesting Retailers List” for April 2024. Meanwhile, newcomer Home Depot and returning member TikTok Shop make the list for equipping advertisers with more data.

Canada Digital Ad Spending 2024

Canada Digital Ad Spending 2024

Report
Apr 25, 2024

Ad spending will rebound in 2024, as mobile formats continue to dominate and areas like connected TV and retail media drive renewed growth.

Amazon’s grocery revamp continues with new Prime subscription offering

Amazon’s grocery revamp continues with new Prime subscription offering

Article
Apr 23, 2024

Amazon rolls out US grocery subscription as it tries to halt Walmart’s momentum: But the offering’s high cost relative to those of competitors could limit its impact on Amazon’s grocery business.

The Daily: GenAI's economic impact, part 2—the effect on jobs, Apple's GenAI strategy and AI's measurement problem

Audio
Apr 23, 2024

On today's podcast episode, we discuss how concerned we should be about AI-driven mass unemployment, how ad industry jobs will change, and the ways in which AI will affect a persons workday. "In Other News," we talk about what to make of Apple's AI strategy and the AI measurement problem. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

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The Daily: GenAI's economic impact, part 1—the economy, Amazon's AI investments and ChatGPT in the physical world

Audio
Apr 22, 2024

On today's podcast episode, we discuss what happens when GenAI hits the turbo button on economic growth, the next major shift AI is going to create, and the biggest concerns regarding an AI-powered injection of this magnitude. "In Other News," we talk about why Amazon is pouring more money into AI company Anthropic and what happens when ChatGPT steps into the physical world. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

The Weekly Listen: What replaces "Just Walk Out" as the future of retail, the Atlantic's come back, and igniting TV shopping

Audio
Apr 19, 2024

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

5 key stats: How consumers shopped Amazon, Walmart, and TikTok Shop in Q1

5 key stats: How consumers shopped Amazon, Walmart, and TikTok Shop in Q1

Article
Apr 17, 2024

Nearly a third (32%) of US consumers decreased online spending in Q1 2024, according to Jungle Scout’s latest Consumer Trends Report. Here are five insights into how and where consumers shopped over the first quarter of 2024.

Amazon will surpass 40% of US ecommerce sales this year, despite competition in grocery, home improvement

Article
Apr 17, 2024

Amazon will account for 40.4% of US retail ecommerce sales or a total of $491.65 billion this year, according to our February 2024 forecast.

Why Walmart is tracking the omnichannel behavior of beauty buyers

Article
Apr 15, 2024

Sales growth for cosmetics and beauty will increase at more than twice the rate online than through physical retail channels this year, according to our February 2024 forecast. While ecommerce is stealing market share, its sales only tell a portion of the buying story. Physical stores are still key to discovering beauty products and brands, finding the right shades, and testing formulations—and Walmart is making use of its omnichannel footprint to take advantage. Here’s how.

UK Beauty 2024

UK Beauty 2024

Report
Apr 08, 2024

Gen Zers and young millennials are the most likely to splurge on beauty in 2024—but their path to purchase is anything but straightforward.

US Ad-Supported vs. Ad-Free Streaming Video Viewers 2024

US Ad-Supported vs. Ad-Free Streaming Video Viewers 2024

Report
Apr 08, 2024

Among subscription video streaming services, Amazon Prime Video has the highest share of ad-supported viewers, while Netflix has the lowest.

Retail media adds another wrinkle to retailer-supplier price negotiations

Article
Apr 05, 2024

Retail media complicates price talks between retailers and suppliers: Hardline tactics like pulling products from shelves can make brands reluctant to invest in RMNs, forcing concessions.

Amazon accounted for 40% of ecommerce sales, 4% of retail sales in 2023

Amazon accounted for 40% of ecommerce sales, 4% of retail sales in 2023

Article
Apr 04, 2024

Amazon accounted for 80% of marketplace sales, 40% of ecommerce sales, and 4% of retail sales in the US in 2023, per Marketplace Pulse.

US Amazon Ecommerce Forecast 2024

US Amazon Ecommerce Forecast 2024

Report
Apr 04, 2024

Amazon will continue to gain market share, but new competition from Temu, Walmart, and other retailers could stunt future dominance.

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