Asia-Pacific is a focal point on the global ecommerce landscape, with six of the top 10 fastest-growing online shopping markets worldwide in 2023. However, this impressive growth trajectory masks the diversity of the region, which features both burgeoning and slower-growing ecommerce markets.

Despite headwinds, Asia-Pacific remains one of the most attractive regions for retail

Three Southeast Asian countries along with China, India, and Japan are among the 10 fastest-growing online shopping markets worldwide. But Asia-Pacific also includes some of the world’s slowest-growing ecommerce markets. Looking ahead, we anticipate a deceleration in overall retail ecommerce sales growth in Asia-Pacific. It will decline from 11.0% in 2023 to 8.3% in 2024, as the region feels the impact of global macroeconomic and geopolitical challenges.