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Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart

Some banks are bucking the anti-DEI trend—which could play well with Gen Z

Article
Jan 28, 2025

Younger banking customers care more than their older counterparts about banks’ diversity.

Synchrony closes out 2024 with rising charge-offs, slowing volume growth, and declining accounts

Article
Jan 28, 2025

The issuer faces rising charge-offs, slowing volume growth, and declining active accounts

Walmart, Amazon remain on top as the digital grocery market matures

Article
Jan 28, 2025

Grocery is the second-largest ecommerce category we track, garnering $220.48 billion in 2025, according to our “US Digital Grocery Forecast 2025” report. Walmart is the top digital grocery retailer, capturing 31.6% of US grocery ecommerce sales in 2025, followed by Amazon (22.6%) and Kroger (8.6%).

How retailers can tackle 2025 challenges

How retailers can tackle 2025 challenges

Article
Jan 27, 2025

Retailers face big hurdles in 2025. From competing with Amazon's advertising empire to figuring out generative AI (genAI) technology to keeping shoppers on apps, these challenges are forcing retailers to adapt quickly. Here's what these problems look like today—and how they could potentially be resolved.

Roblox connects brands with Gen Z and Alpha through long-lasting engagement

Roblox connects brands with Gen Z and Alpha through long-lasting engagement

Article
Jan 24, 2025

From avatars to real-life purchases: Roblox’s branded worlds deliver deeper consumer interaction and emerging 3D ad standards for marketers.

What Synchrony’s Sam’s Club renewal could mean for Walmart co-brand

Article
Jan 24, 2025

Given the success of its long-standing Sam’s Club card, the issuer could be in the running to restart Walmart’s program

Capital One and Discover highlight merger prep in Q4 earnings

Article
Jan 23, 2025

Delinquencies slightly improved for both issuers, but Discover’s card volume fell behind

Pepsi faces FTC suit over unfair pricing

Article
Jan 21, 2025

Lina Khan’s FTC sued Pepsi in final bid to shape antitrust enforcement: But that Hail Mary pass will likely fall short amid pushback from her successor.

Walmart targets Gen Z, wealthy shoppers with latest initiatives

Article
Jan 17, 2025

Walmart’s brand refresh reflects its retail evolution: Its visual update accompanies initiatives to enhance ecommerce capabilities and lure more affluent and Gen Z shoppers.

The Banking & Payments Show: Banking and payments trends in 2025—Pay-by-bank at checkout, the BaaS compliance crackdown, and more

Audio
Jan 14, 2025

In today’s episode of The Banking & Payments Show podcast, we talk about who the BaaS compliance crackdown will hit the most, why Walmart and Amazon will pilot pay-by-bank at checkout in 2025, and how consumer privacy will change under a second Trump administration. Join the discussion with host and Head of Business Development, Rob Rubin, and Principal Analysts Tiffani Montez and David Morris.

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3 membership and loyalty program trends to watch in 2025

3 membership and loyalty program trends to watch in 2025

Article
Jan 10, 2025

US paid retail membership fee revenues will be higher than ever before in 2025, reaching $46.39 billion, according to our May 2024 forecast. That’s an increase of 10.8% YoY, with over half (51.8%) of these revenues going to Amazon.

Beauty Ecommerce 2025

Beauty Ecommerce 2025

Report
Jan 10, 2025

Beauty’s run of strong retail sales growth is winding down, but new audiences and sales channels will offer opportunities for savvy brands and retailers to regain momentum.

Retail media, the store, and Gen Z: What our analysts are excited about for NRF 2025

Article
Jan 09, 2025

The National Retail Federation (NRF)’s Big Show is happening in New York City this weekend, and will offer an opportunity for retail media networks (RMNs) to pitch themselves to advertisers. Even though retail media is huge—exceeding $62 billion in US ad spend this year per our forecast, most of those ad dollars will go to the biggest RMNs. The remaining players are vying over the same $8.58 billion that isn't scooped up by Amazon, Walmart, or Target.

US Digital Grocery Forecast 2025

US Digital Grocery Forecast 2025

Report
Jan 09, 2025

Growth rates will decline, but digital grocery will remain a key focus for retailers looking to drive incremental sales dollars in ecommerce.

US Forecast Trends to Watch in 2025

US Forecast Trends to Watch in 2025

Report
Jan 09, 2025

This report presents five of the most intriguing and/or under-the-radar forecasts for 2025 that clients should be aware of, as compiled by our forecasting team.

Generative AI Trends to Watch in 2025

Generative AI Trends to Watch in 2025

Report
Jan 07, 2025

Organizations will prioritize governance in 2025 as they ramp up genAI investments in pursuit of business transformation.

TikTok Shop is expanding into Mexico

Article
Jan 07, 2025

TikTok Shop plans to launch in Mexico next month: The move suggests the company is unfazed by the potential US ban.

4 more retail predictions for 2025

Article
Jan 02, 2025

While our analysts have shared their major trends for the year ahead, the newsletter team has a few additional thoughts. In 2025, we think retailers will focus on personalized in-store experiences and technology to boost foot traffic and engagement while Amazon brings its AI assistant, Rufus, to brick-and-mortar locations. Discount retailers will struggle to retain customers, leading them to diversify or launch marketplaces to stay competitive.

3 key questions for retail in 2025

3 key questions for retail in 2025

Article
Dec 31, 2024

The economy is looking good as the calendar turns to 2025: Consumers are in a good position to spend, but the new administration’s policies could change that trajectory.

20 biggest tech stories of 2024

Article
Dec 30, 2024

The year of AI: Artificial intelligence invaded all aspects of life in 2024, from work to play and generation to generation. New genAI players appeared to take on megaliths like Google and Meta. It would be a copout to say that 2025 will bring more of the same, but we expect startups to begin taking more market share from Big Tech and challenging the status quo.

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