Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart

Roblox's advertising prowess outgrows the metaverse

Article
Mar 25, 2025

Roblox has been popular with young game players for years. It brings in tens of millions of players every day. As more marketers explore activations on the platform, best practices are starting to take shape.

FAQ: US-Canada Trade War

FAQ: US-Canada Trade War

Report
Mar 24, 2025

Canada’s trade war with its largest trading partner is underway. While uncertainty remains around the scope and depth of US tariffs, Canadian brands and retailers need to rebalance a heavy reliance on US-based customers and suppliers.

Walmart’s metaverse investments continue with immersive Minecraft experience

Article
Mar 24, 2025

Walmart is all in on metaverse commerce: The retailer partnered with Minecraft on an immersive gaming experience.

Industry KPI data shows Amazon gained digital traffic amid February boycott

Industry KPI data shows Amazon gained digital traffic amid February boycott

Article
Mar 21, 2025

Amazon outperformed rivals during February 28 economic boycott: Industry KPI data shows Walmart's and Instacart's online traffic declined.

Walmart wins, grocery shopping thins, home-based breakfast, and other key stats from the week

Article
Mar 21, 2025

This week, Walmart wins the hearts of US grocery shoppers, secondhand retailers could see a tariff bump, and home is where the breakfast is.

Klarna wins yet another major partnership with DoorDash tie-up

Klarna wins yet another major partnership with DoorDash tie-up

Article
Mar 20, 2025

Tying up with DoorDash gives the BNPL provider a massive volume opportunity

Retailers lean on tentpole events to build loyalty, attract cost-conscious shoppers

Article
Mar 20, 2025

Amazon, Target, Walmart, and Wayfair launch spring sales: Retailers are likely to lean on tentpole events to drive cost-conscious shoppers to spend.

Slumping consumer confidence isn’t affecting restaurant demand, Darden says

Slumping consumer confidence isn’t affecting restaurant demand, Darden says

Article
Mar 20, 2025

Darden expects consumers to keep splurging on restaurant meals despite uncertainty: But dining out could be one of the first indulgences to go once tariff-related price hikes take effect.

US Holiday 2024 Recap and 2025 Preview

US Holiday 2024 Recap and 2025 Preview

Report
Mar 20, 2025

Retail ended 2024 on a high note as mobile shopping drove ecommerce sales and stores staged a comeback. Will the 2025 holiday season be as fruitful?

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
Retail & Ecommerce Earnings Q4 2024

Retail & Ecommerce Earnings Q4 2024

Report
Mar 19, 2025

Record holiday sales helped retailers, but purchasing patterns across income groups diverged starkly. Middle- and lower-income consumers grew more selective, carefully weighing where and when to spend amid economic uncertainty. Meanwhile, higher-income shoppers continued to spend freely.

Costco pressures China suppliers to lower prices

Costco pressures China suppliers to lower prices

Article
Mar 18, 2025

Costco tries to shift tariff burden onto China suppliers: But that strategy comes with increasing risks as Beijing takes a more active role.

Klarna snags major Walmart tie-up as it files to go public

Klarna snags major Walmart tie-up as it files to go public

Article
Mar 18, 2025

The partnership will give the BNPL provider a boost and help it better compete against rival Affirm

Walmart wants to win over consumers with gamified shopping

Article
Mar 18, 2025

As customers grab the same grocery staples they have for decades, Walmart is betting that gamifying the experience will challenge those habits. The retailer plans to launch Walmart Unlimited, a three-part miniseries that features the entrepreneurs behind its products. Launched last month on Spatial, the game includes full commerce integration that enables in-app purchases.

US Ecommerce Market Shares 2025

US Ecommerce Market Shares 2025

Report
Mar 14, 2025

Amazon and Walmart dominate the landscape, but the other half of US ecommerce sales is still up for grabs.

Dollar General shoppers are pulling back on everything except the essentials

Dollar General shoppers are pulling back on everything except the essentials

Article
Mar 13, 2025

Dollar General’s core customer is under considerable financial strain: Many shoppers can only afford basic essentials as inflation and economic uncertainty take their toll.

Reimagining Retail: Malls — Why People Visit (or Skip), IKEA & Walmart's Big Moves, and What the Modern Mall Will Look Like

Audio
Mar 12, 2025

On today’s podcast episode, we discuss what malls are doing well (and why), the reasons folks have been skipping the mall, and why IKEA and Walmart bought one each. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analysts Emmy Liederman and Rachel Wolff.

Costco, BJ’s plot store expansion as sales surge

Costco, BJ’s plot store expansion as sales surge

Article
Mar 10, 2025

Consumers’ value focus is an expansion opportunity for Costco, BJ’s: The two plan to open dozens of stores to capitalize on demand for warehouse retailers.

Retail Media’s Off-Site Imperative

Retail Media’s Off-Site Imperative

Report
Mar 10, 2025

Retail media networks (RMNs) are eyeing the open web as an opportunity for scaled growth, but successfully integrating retailer data off-platform won’t happen overnight.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or