A leaked Amazon deck positions its Rufus AI shopping assistant as a high-intent retail media channel with CPC pricing on the horizon.

When choosing where to buy prescription drugs, brand loyalty takes a back seat to price and access where they already shop.

New shoppable placements, unified logins, and strong results tie streaming ads to measurable sales impact.

As ecommerce gains concentrate among a few dominant players, smaller retailers have an opening if they can carve out share in an increasingly uneven market.

AI is reshaping how people discover, evaluate, and buy products. As assistants and emerging agents take on more of the shopping journey, retailers must rethink how they surface products and compete for influence in the purchase journey.

Both retailers are enhancing attribution capabilities as marketers demand better measurement.

Retailers have prioritized convenience while underestimating in-store behavior, said Placer.ai CMO Ethan Chernofsky at EMARKETER’s Commerce Media Summit.

Dynamic tools may cut cart abandonment and boost profits, but risk alienating cost-sensitive shoppers.

An integration with Reddit and Pacvue plugs Reddit into more than 100 networks as the platform’s AI citations and ad sales climb.

The retailer expects rising gas prices and uncertainty to enhance its value proposition.

A rumored late June date would heighten pressure on sellers and competitors while easing Amazon’s YoY comparisons.

Ecommerce will gain new momentum coming out of the post-pandemic slump, driven largely by food and beverage sales.

Chatbot use is increasing basket sizes and conversion rates.

To capture a share of limited holiday gains, retailers and brands must zero in on pockets of opportunity across mobile commerce, social platforms, and consumer adoption of AI for shopping.

While categories like payments, back-end infrastructure, and in-store systems remain relevant, AI has emerged as a defining force in retail tech for 2026.

Retailers that broke through the noise in February didn't necessarily spend the most, they just understood the moment better than their competitors. Here are the three winners from this month’s Unofficial Monthly Retailer Awards, according to a recent episode of “Reimagining Retail.”

Rival expansions force sharper value plays and upgraded store experiences.