Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart
Retail & Ecommerce Earnings Q4 2024

Retail & Ecommerce Earnings Q4 2024

Report
Mar 19, 2025

Record holiday sales helped retailers, but purchasing patterns across income groups diverged starkly. Middle- and lower-income consumers grew more selective, carefully weighing where and when to spend amid economic uncertainty. Meanwhile, higher-income shoppers continued to spend freely.

Costco pressures China suppliers to lower prices

Costco pressures China suppliers to lower prices

Article
Mar 18, 2025

Costco tries to shift tariff burden onto China suppliers: But that strategy comes with increasing risks as Beijing takes a more active role.

Klarna snags major Walmart tie-up as it files to go public

Klarna snags major Walmart tie-up as it files to go public

Article
Mar 18, 2025

The partnership will give the BNPL provider a boost and help it better compete against rival Affirm

Walmart wants to win over consumers with gamified shopping

Article
Mar 18, 2025

As customers grab the same grocery staples they have for decades, Walmart is betting that gamifying the experience will challenge those habits. The retailer plans to launch Walmart Unlimited, a three-part miniseries that features the entrepreneurs behind its products. Launched last month on Spatial, the game includes full commerce integration that enables in-app purchases.

US Ecommerce Market Shares 2025

US Ecommerce Market Shares 2025

Report
Mar 14, 2025

Amazon and Walmart dominate the landscape, but the other half of US ecommerce sales is still up for grabs.

Dollar General shoppers are pulling back on everything except the essentials

Dollar General shoppers are pulling back on everything except the essentials

Article
Mar 13, 2025

Dollar General’s core customer is under considerable financial strain: Many shoppers can only afford basic essentials as inflation and economic uncertainty take their toll.

Reimagining Retail: Malls — Why People Visit (or Skip), IKEA & Walmart's Big Moves, and What the Modern Mall Will Look Like

Audio
Mar 12, 2025

On today’s podcast episode, we discuss what malls are doing well (and why), the reasons folks have been skipping the mall, and why IKEA and Walmart bought one each. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analysts Emmy Liederman and Rachel Wolff.

Costco, BJ’s plot store expansion as sales surge

Costco, BJ’s plot store expansion as sales surge

Article
Mar 10, 2025

Consumers’ value focus is an expansion opportunity for Costco, BJ’s: The two plan to open dozens of stores to capitalize on demand for warehouse retailers.

Retail Media’s Off-Site Imperative

Retail Media’s Off-Site Imperative

Report
Mar 10, 2025

Retail media networks (RMNs) are eyeing the open web as an opportunity for scaled growth, but successfully integrating retailer data off-platform won’t happen overnight.

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February’s most interesting retailers: Walmart buys a mall while Nike courts female consumers

Article
Mar 04, 2025

Walmart bought a mall, Coca-Cola launched a soda, and Nike partnered with SKIMS in February, marking some of the month’s most interesting retail moves. Here are the eight most interesting retailers and brands from last month, as ranked on our “Behind the Numbers” podcast.

Walmart, Amazon lead holiday retail gains while Target, Macy's face margin pressure

Article
Mar 03, 2025

This earnings season revealed retailers with strong value propositions and efficient omnichannel operations are positioned to outperform, while those relying on middle-market discretionary spending face challenges.

The State of Payment Methods 2025

The State of Payment Methods 2025

Report
Feb 27, 2025

Consumers are slowly making changes to how they pay at checkout. We look at the top seven payment methods and delve into what’s pushing forward and detracting from their growth.

Reimagining Retail: The Unofficial Most Interesting Retailers List (February 2025)

Audio
Feb 26, 2025

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of February. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Vice President Suzy Davidkhanian and Senior Analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

TJX is poised to benefit from tariffs and economic uncertainty

Article
Feb 26, 2025

The challenging retail environment is fuel for TJX: The off-price retailer sees greater opportunities to attract shoppers amid tariff threats and declining consumer confidence.

Walmart bought a mall—here's what happens next

Article
Feb 26, 2025

Walmart recently bought Monroeville Mall near Pittsburgh, signaling either a massive retail expansion plan or a shrewd real estate grab. Either way, the purchase strengthens Walmart's market foothold while adding rental income. This isn't a random acquisition but a calculated move.

Global Shopper Survey 2025​

Global Shopper Survey 2025​

Report
Feb 25, 2025

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Shoppable Media 2025

Shoppable Media 2025

Report
Feb 24, 2025

Shoppable ads will be a focus for brands in 2025 as they test new formats offered by retail media networks and their media partners.

Walmart forecasts slower growth as economic uncertainty challenges consumer spending

Walmart forecasts slower growth as economic uncertainty challenges consumer spending

Article
Feb 20, 2025

Walmart ended 2024 on a high note: But 2025 could tell a different story, with tariff uncertainty and economic volatility on the horizon.

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