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Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart

Walmart Connect is making significant strides in retail media

Article
Nov 27, 2024

Walmart Connect attracts marketers, gaining ground over Amazon: Digiday data shows that marketers are enticed by Walmart’s growth and unique ad space.

Latin America Retail Ecommerce and Digital Buyer Trends in 2024

Latin America Retail Ecommerce and Digital Buyer Trends in 2024

Report
Nov 26, 2024

Understanding the nuances of how and where Latin America’s 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world’s second-fastest-growing region for ecommerce.

Retail Trends to Watch in 2025

Retail Trends to Watch in 2025

Report
Nov 25, 2024

As competition intensifies and consumers continue to seek value, retailers will need to double down on how to differentiate themselves and offer shoppers what they want, wherever they are.

What Walmart’s, Target’s Q3 earnings mean for retail media

Article
Nov 25, 2024

Walmart and Target reported their Q3 earnings last week. Despite varying retail success, both reported strong growth in their retail media networks—Walmart Connect’s US business grew 26% while Roundel’s growth was in the mid-teens, per CEO Brian Cornell.

 Digital Advertising Earnings Q3 2024

Digital Advertising Earnings Q3 2024

Report
Nov 22, 2024

Google and Meta landed slightly below expectations in Q3, allowing a collection of hungry competitors to inch ahead. But overall, the ad industry remains healthy. Sports events drove streaming and CTV to record gains, and retail media continues to be the sector’s fastest-growing ad channel.

GenAI will drive online sales this holiday season

GenAI will drive online sales this holiday season

Article
Nov 22, 2024

Consumers turn to genAI to help with holiday shopping: Nearly one-fifth of global Cyber Five sales this year will be influenced by AI agents and other tools, Salesforce says.

The Digital Grocery Opportunity

The Digital Grocery Opportunity

Report
Nov 21, 2024

How can retailers in grocery, the second-largest ecommerce category, optimize their online business to succeed?

Commerce Media Trends to Watch in 2025

Commerce Media Trends to Watch in 2025

Report
Nov 19, 2024

To keep pace in a complex landscape and meet increasing demands from advertisers, commerce media players need to invest in fresh channels, tools, and innovation.

TikTok looks to boost its reputation as an ecommerce destination

TikTok looks to boost its reputation as an ecommerce destination

Article
Nov 19, 2024

TikTok Shop wants to be a holiday season shopping hub: The platform’s Brand Palooza campaign features steep discounts, an extended returns window, and TikTok Lives from celebrities, brands, and creators.

Amazon defends price advantage with low-cost marketplace launch

Article
Nov 15, 2024

Amazon launches Temu competitor Haul to maintain price advantage against online retailers: However, growing pains like shoddy AI-generated imagery could limit its traction with customers.

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Retail Ecommerce and Digital Buyer Trends in 2024: Mexico​

Retail Ecommerce and Digital Buyer Trends in 2024: Mexico​

Report
Nov 15, 2024

Understanding the nuances of how and where Mexico’s 67.5 million digital buyers spend their money online is key for brands and retailers to succeed in this thriving ecommerce market.​

Top Trends to Watch in 2025

Top Trends to Watch in 2025

Report
Nov 14, 2024

From the rise of sophisticated AI-driven tools to new policies reshaping data privacy and competition, 2025 promises to be a year of relentless change. Companies that adapt will thrive, while others risk being left behind in a swiftly moving market.

Consumers will turn to retail clinics less and less for their healthcare needs through 2026

Article
Nov 12, 2024

Is the retail health clinic business model dead? Our forecasts project fewer consumers will visit a retail clinic such as CVS or Walgreens every year through 2026. We detail why below.

US, China beauty slowdown hits Coty, Estée Lauder—but not e.l.f. Beauty

US, China beauty slowdown hits Coty, Estée Lauder—but not e.l.f. Beauty

Article
Nov 07, 2024

US beauty demand is normalizing as price sensitivities creep into purchasing behavior: That’s good news for e.l.f. Beauty but an added struggle for Coty and Estée Lauder, for which China remains a hurdle.

The most popular US retail memberships

The most popular US retail memberships

Article
Nov 06, 2024

46.6% of US internet users are also Amazon Prime members, nearly two times as many as Costco (25.1%), the No. 2 biggest retail membership , according to data from Comscore.

Walmart reduces holiday imports as marketplace sales soar

Article
Nov 06, 2024

Walmart imported fewer goods this holiday season: While that could be a sign that it expects tepid sales, it also reflects the retailer’s growing reliance on third-party marketplace sellers to broaden its product assortment.

Grocers turn to new store formats, expanded product array to attract Asian and Hispanic consumers

Article
Nov 01, 2024

Grocers experiment with new formats and products to target Asian, Hispanic consumers: Kroger, Walmart, and Save A Lot are among the retailers looking to attract a more diverse audience.

Reimagining Retail: The unofficial list of retailers who came back from the dead/a difficult spot (October)

Audio
Oct 30, 2024

On today's podcast episode, we discuss a special edition of the unofficial list of the retailers who have made a comeback (from the dead). This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers who have most impressively come back from the brink, and how they did it. In this month's episode, Committee members Senior Analyst Sara Lebow and Senior Director of Content Becky Schilling will defend their list against Senior Analyst Sky Canaves and Principal Analyst Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Aldi, Target, Walmart, others duke it out in Thanksgiving price wars

Aldi, Target, Walmart, others duke it out in Thanksgiving price wars

Article
Oct 28, 2024

Grocery prices remain front of mind for many consumers: That presents an opportunity for value-oriented merchants such as Aldi, Target, and Walmart to steal share by offering low prices for Thanksgiving staples.

Walmart unveils early Black Friday deals

Walmart unveils early Black Friday deals

Article
Oct 28, 2024

For Walmart, Black Friday officially starts on November 11: The retailer will offer savings throughout the month, with exclusive deals and early sales access for online shoppers and Walmart+ members.

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