Consumers focused on value in 2024: Retailers and brands like Aldi, e.l.f. Beauty, Temu, and Walmart benefited from consumers' growing cost consciousness.

Christmas Day is less than a week away, but some consumers are still chipping away at their lists. That’s why Walmart, Target, Best Buy, and Dollar General are announcing last-minute holiday deals for consumers seeking the perfect gift.

Here are three strategies retailers can learn from big tech players to pump up on-site ad revenues.

Retailers looking to capitalize on retail media’s growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

November retail sales surge past expectations: Shoppers shifted their spending up a gear amid a flurry of deals and concerns over tariff-related price hikes.

Walmart looks to accelerate its ecommerce business in China: Working with Chinese delivery app Meituan should boost the retailer’s visibility and sales.

The high cost of healthcare will affect consumer behavior in 2025: Consumers are shopping around for health products and services, presenting companies with an opportunity to differentiate themselves by prioritizing customer service.

The FTC’s case against Southern Glazer’s could have profound implications for large retailers like Walmart and Costco: A successful suit could limit their ability to negotiate lower prices with suppliers, narrowing their advantage over smaller retailers.

This will solidify Walmart’s role as a major payments player and can be a large revenue generator for the retailer

Target’s net sales grew just 0.9% in Q3 2024, well below Walmart’s growth of 5.0% and Amazon’s 8.7%, according to company earnings releases.

Consumer payment method choice will expand in 2025 as real-time “pay by bank,” iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.

Consumers spent a record-breaking $314.9 billion online globally during this year’s Cyber Five, according to Salesforce. But there’s lots more to learn beyond top-line sales numbers—from Target's Taylor Swift-fueled Black Friday surge to Gen Z's big spending habits. Here are five key stats on Cyber Five performance you may have missed and what they mean for the rest of the holiday season.

Walmart makes it easier for visually impaired shoppers to navigate stores: The retailer partnered with Aira to offer customers wayfinding services, its latest move to improve accessibility.

Walmart’s advertising business gets a boost: The retailer closed its Vizio acquisition, giving it inroads into the lucrative CTV market.

Walmart Connect attracts marketers, gaining ground over Amazon: Digiday data shows that marketers are enticed by Walmart’s growth and unique ad space.

Understanding the nuances of how and where Latin America’s 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world’s second-fastest-growing region for ecommerce.

As competition intensifies and consumers continue to seek value, retailers will need to double down on how to differentiate themselves and offer shoppers what they want, wherever they are.

Walmart and Target reported their Q3 earnings last week. Despite varying retail success, both reported strong growth in their retail media networks—Walmart Connect’s US business grew 26% while Roundel’s growth was in the mid-teens, per CEO Brian Cornell.

Google and Meta landed slightly below expectations in Q3, allowing a collection of hungry competitors to inch ahead. But overall, the ad industry remains healthy. Sports events drove streaming and CTV to record gains, and retail media continues to be the sector’s fastest-growing ad channel.