Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart

February’s most interesting retailers: Walmart buys a mall while Nike courts female consumers

Article
Mar 04, 2025

Walmart bought a mall, Coca-Cola launched a soda, and Nike partnered with SKIMS in February, marking some of the month’s most interesting retail moves. Here are the eight most interesting retailers and brands from last month, as ranked on our “Behind the Numbers” podcast.

Walmart, Amazon lead holiday retail gains while Target, Macy's face margin pressure

Article
Mar 03, 2025

This earnings season revealed retailers with strong value propositions and efficient omnichannel operations are positioned to outperform, while those relying on middle-market discretionary spending face challenges.

The State of Payment Methods 2025

The State of Payment Methods 2025

Report
Feb 27, 2025

Consumers are slowly making changes to how they pay at checkout. We look at the top seven payment methods and delve into what’s pushing forward and detracting from their growth.

Reimagining Retail: The Unofficial Most Interesting Retailers List (February 2025)

Audio
Feb 26, 2025

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of February. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Vice President Suzy Davidkhanian and Senior Analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

TJX is poised to benefit from tariffs and economic uncertainty

Article
Feb 26, 2025

The challenging retail environment is fuel for TJX: The off-price retailer sees greater opportunities to attract shoppers amid tariff threats and declining consumer confidence.

Walmart bought a mall—here's what happens next

Article
Feb 26, 2025

Walmart recently bought Monroeville Mall near Pittsburgh, signaling either a massive retail expansion plan or a shrewd real estate grab. Either way, the purchase strengthens Walmart's market foothold while adding rental income. This isn't a random acquisition but a calculated move.

Global Shopper Survey 2025​

Global Shopper Survey 2025​

Report
Feb 25, 2025

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Shoppable Media 2025

Shoppable Media 2025

Report
Feb 24, 2025

Shoppable ads will be a focus for brands in 2025 as they test new formats offered by retail media networks and their media partners.

Walmart forecasts slower growth as economic uncertainty challenges consumer spending

Walmart forecasts slower growth as economic uncertainty challenges consumer spending

Article
Feb 20, 2025

Walmart ended 2024 on a high note: But 2025 could tell a different story, with tariff uncertainty and economic volatility on the horizon.

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The Future of Digital 2025: ​Latin America

The Future of Digital 2025: ​Latin America

Report
Feb 19, 2025

Latin America’s digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region’s digital economy to new heights, the runway for growth remains long.​

Credit card surcharges are becoming commonplace among small businesses

Article
Feb 18, 2025

About one-third of US small businesses charge customers to accept card payments. Bigger retailers doing the same could hurt issuers

US Commerce Media Forecast 2025

US Commerce Media Forecast 2025

Report
Feb 14, 2025

Retail media’s rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.

CVS tries to solve locked merchandise problem with new loyalty feature

CVS tries to solve locked merchandise problem with new loyalty feature

Article
Jan 30, 2025

As retailers strive to improve in-store experiences and beef up loyalty programs, CVS is testing one stone for those two birds. As part of the recent revamp of its mobile app, CVS is letting loyalty program members use the retailer's app to access locked-up products in select stores.

UK Key Retailers Benchmarks 2025​

UK Key Retailers Benchmarks 2025​

Report
Jan 30, 2025

This deck provides critical data to help retailers benchmark their own ecommerce sales against key retailers such as Amazon, Boots, Ocado, and Sainsbury's.

Some banks are bucking the anti-DEI trend—which could play well with Gen Z

Article
Jan 28, 2025

Younger banking customers care more than their older counterparts about banks’ diversity.

Synchrony closes out 2024 with rising charge-offs, slowing volume growth, and declining accounts

Article
Jan 28, 2025

The issuer faces rising charge-offs, slowing volume growth, and declining active accounts

Walmart, Amazon remain on top as the digital grocery market matures

Article
Jan 28, 2025

Grocery is the second-largest ecommerce category we track, garnering $220.48 billion in 2025, according to our “US Digital Grocery Forecast 2025” report. Walmart is the top digital grocery retailer, capturing 31.6% of US grocery ecommerce sales in 2025, followed by Amazon (22.6%) and Kroger (8.6%).

How retailers can tackle 2025 challenges

How retailers can tackle 2025 challenges

Article
Jan 27, 2025

Retailers face big hurdles in 2025. From competing with Amazon's advertising empire to figuring out generative AI (genAI) technology to keeping shoppers on apps, these challenges are forcing retailers to adapt quickly. Here's what these problems look like today—and how they could potentially be resolved.

Roblox connects brands with Gen Z and Alpha through long-lasting engagement

Roblox connects brands with Gen Z and Alpha through long-lasting engagement

Article
Jan 24, 2025

From avatars to real-life purchases: Roblox’s branded worlds deliver deeper consumer interaction and emerging 3D ad standards for marketers.

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