Tailoring marketing to Gen Alpha is proving critical for brands looking to capitalize on their emerging influence.

NBCUniversal (NBCU) debuted AI-powered ad features ahead of the upcoming Consumer Electronics Show in 2026, giving advertisers the opportunity to leverage AI for better results in live TV and video-on-demand properties. Campaigns running on NBCU properties now gain access to the massive benefits of utilizing AI for TV, CTV, and VOD advertising.

Universal Ads announced Thursday an expansion of its Universal Audience Network in partnership with third-party publishers, including Samsung Ads, Cox Media, Philo, Vevo, and Telly. New partnerships enable marketers to scale campaigns with simplicity as Universal Audience Network maintains an over 90% household reach across premium video. Universal Ads is tackling one of streaming’s biggest pain points—fragmentation—by consolidating access to the streaming and connected TV (CTV) ecosystem.

NBC News is introducing an ad-free, subscription-based streaming platform that consolidates its full lineup of content, spanning linear broadcasts, podcasts, live channels from NBC-owned stations, and original exclusive reports, into a single application, per Variety. Multiple platforms appeal to user preferences but cause more difficulties for advertisers who are struggling with an increasingly fragmented TV ecosystem.

On today’s podcast episode, we discuss how much TV streaming is really going on around the world, in which countries radio is holding its own, and short-form video’s place in the social media world. Join Senior Director of Podcasts and host, Marcus Johnson, Principal Analyst, Paul Briggs, Vice President of Research, Jennifer Pearson, and Chief Insight Officer at GWI, Jason Mander. Listen everywhere and watch on YouTube and Spotify.

Fubo is launching Fubo Sports, a “skinny” standalone sports streaming bundle with a lower cost than its existing plans and pay TV competitors. The bundle offers access to more than 20 sports-focused channels, including ESPN Unlimited, per Variety. If Fubo leans into being a low-cost, high-intensity sports hub, it can carve out a profitable niche, even if it lags behind in subscriber count and scale. <p>But without more exclusive rights or differentiation, Fubo Sports could risk being seen as a less complete version of other bundles.</p>

Brazil’s digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

By Q2 2025, Netflix and Max will be the only streaming services to have average CPMs higher than $30, per our September 2024 forecast.

OTT video viewing is about to get a boost in the UK, as traditional TV viewing gets a broadband delivery option next year.

The Asia-Pacific coverage in the Global Media Intelligence Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, Philippines, South Korea, and Taiwan.

The Canada coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.

The Central and Eastern Europe coverage in the Global Media Intelligence Report includes poll results from the Czech Republic, Poland, Romania, Russia, and Turkey.

The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, Mexico, and Peru.

The Middle East and Africa coverage in the Global Media Intelligence Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the United Arab Emirates.

The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.