What’s Inside

The Asia-Pacific coverage in the Global Media Intelligence (GMI) Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, Philippines, South Korea, and Taiwan. Click each link to view charts displaying the following metrics:

• Device ownership
• Smartphone and tablet ownership
• Smart TV owners
• Average time spent with media
• Traditional media users
• TV viewers
• Video-on-demand (VOD) viewers
• Social media/messaging users
• Digital audio listeners
• Voice assistant/search users

Executive Summary

• The Asia-Pacific region lags all other regions in time spent with PC/laptop/tablet. This clearly shows the importance of smartphones in Asia-Pacific, where mobile access to the internet is primary in rural areas and among low-income respondents.