ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Shoppers prioritize authenticity and track records when choosing reviewers to trust

Article |
 Nov 21, 2025

The big answers: EMARKETER Daily quiz

Article |
 Nov 20, 2025

Most B2B buyers are evaluating AI products without formal steering committees

Article |
 Nov 20, 2025

Premium CTV grows more accountable as Albertsons and NBCU link ads to sales

Article |
 Nov 20, 2025

How CTV campaigns are boosting production and measurement with AI tools

Article |
 Nov 20, 2025

YouTube, Facebook dominate social usage, but fragmentation reshapes strategy

Article |
 Nov 20, 2025

Aetna rolls out genAI assistance for more conversational healthcare

Article |
 Nov 20, 2025

Traditional and decentralized finance are merging as crypto firm buys a bank

Article |
 Nov 20, 2025

Bath & Body Works CEO reins in expansion after costly category missteps

Article |
 Nov 20, 2025

TD Bank added Amazon rewards for cardholders—years after rivals

Article |
 Nov 20, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Global Media Intelligence 2023: Southeast Asia

Report by Paul Briggs  |  Oct 30, 2023

The Global Media Intelligence Report 2023

A Reference Guide to Consumers’ Media Use in 47 Markets

more
See All
Share
Table of Contents
What’s Inside
Executive Summary
Southeast Asia in Perspective
Southeast Asia Overview
Country Highlights
Chart Overview by Country
Media Gallery
About This Report
The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.
Topics
Media Consumption
Southeast Asia
Table of Contents
What’s Inside
Executive Summary
Southeast Asia in Perspective
Southeast Asia Overview
Country Highlights
Chart Overview by Country
Media Gallery

What’s Inside

The Southeast Asia coverage in the Global Media Intelligence (GMI) Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam. Click each link to view charts displaying the following metrics:

  • Device ownership
  • Smartphone and tablet ownership
  • Smart TV owners
  • Average time spent with media
  • Traditional media users
  • TV viewers
  • Video-on-demand (VOD) viewers
  • Social media/messaging users
  • Digital audio listeners
  • Voice assistant/search users

Executive Summary

  • Ownership of nonessential digital devices is lowest in Southeast Asia compared with the rest of the world. The figures reflect a greater income divide among respondents in the region comparatively. The reach of smart TVs, tablets, and smart wristbands is lowest in this region.

Here’s what’s in the full report

Table of Contents

  1. What’s Inside
  2. Executive Summary
  3. Southeast Asia in Perspective
  1. Southeast Asia Overview
  2. Country Highlights
  3. Chart Overview by Country
  1. Media Gallery

authors

Paul Briggs

Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+