What’s Inside

The Southeast Asia coverage in the Global Media Intelligence (GMI) Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam. Click each link to view charts displaying the following metrics:

• Device ownership
• Smartphone and tablet ownership
• Smart TV owners
• Average time spent with media
• Traditional media users
• TV viewers
• Video-on-demand (VOD) viewers
• Social media/messaging users
• Digital audio listeners
• Voice assistant/search users

Executive Summary

• Ownership of nonessential digital devices is lowest in Southeast Asia compared with the rest of the world. The figures reflect a greater income divide among respondents in the region comparatively. The reach of smart TVs, tablets, and smart wristbands is lowest in this region.