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EMARKETER

Global Media Intelligence 2023: Canada

Report by Paul Briggs  |  Oct 30, 2023

The Global Media Intelligence Report 2023

A Reference Guide to Consumers’ Media Use in 47 Markets

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Table of Contents
What’s Inside
Executive Summary
Canada in Perspective
Chart Overview
Media Gallery
About This Report
The Canada coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.
Topics
Media Consumption
Canada
Table of Contents
What’s Inside
Executive Summary
Canada in Perspective
Chart Overview
Media Gallery

What’s Inside

The Canada coverage in the Global Media Intelligence (GMI) Report includes poll results from internet user respondents in H1 2023 conducted by GWI. Click the link to see charts for the following metrics:

  • Device ownership
  • Smartphone and tablet ownership
  • Smart TV owners
  • Average time spent with media
  • Traditional media users
  • TV viewers
  • Video-on-demand (VOD) viewers
  • Social media/messaging users
  • Digital audio listeners
  • Voice assistant/search users

Executive Summary

  • The shift from traditional TV viewership to digital video is accelerating. The trend is being driven in large part by increased connected TV (CTV) viewership and higher levels of smart TV ownership.

Here’s what’s in the full report

Table of Contents

  1. What’s Inside
  2. Executive Summary
  1. Canada in Perspective
  2. Chart Overview
  1. Media Gallery

authors

Paul Briggs

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