What’s Inside

The Canada coverage in the Global Media Intelligence (GMI) Report includes poll results from internet user respondents in H1 2023 conducted by GWI. Click the link to see charts for the following metrics:

• Device ownership
• Smartphone and tablet ownership
• Smart TV owners
• Average time spent with media
• Traditional media users
• TV viewers
• Video-on-demand (VOD) viewers
• Social media/messaging users
• Digital audio listeners
• Voice assistant/search users

Executive Summary

• The shift from traditional TV viewership to digital video is accelerating. The trend is being driven in large part by increased connected TV (CTV) viewership and higher levels of smart TV ownership.