What’s Inside

The Latin America coverage in the Global Media Intelligence (GMI) Report includes poll results from Argentina, Brazil, Chile, Colombia, and Mexico. Click on the links to see each country’s charts for the following metrics:

• Device ownership
• Smartphone and tablet ownership
• Smart TV owners
• Average time spent with media
• Traditional media users
• TV viewers
• Video-on-demand (VOD) viewers
• Social media/messaging users
• Digital audio listeners
• Voice assistant/search users

Executive Summary

• Latin America remains the world leader in time spent across nearly half of the activities tracked by GWI. In addition, the region ranks second in two other categories. No other region is a global leader in more than two categories.