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EMARKETER

UK OTT Video Viewers 2023

Digital Video Viewing Gets a Boost From TV Broadcasters

Report by Bill Fisher  |  Nov 9, 2023
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Report
Executive Summary
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Table of Contents
Executive Summary
Broadcasters will give OTT viewing a leg up in the UK in 2024
Broadcasters’ on-demand services are collectively stronger than subscription services
Sub OTT video platforms are feeling the pinch
Sources
Media Gallery
About This Report
OTT video viewing is about to get a boost in the UK, as traditional TV viewing gets a broadband delivery option next year.
Topics
Digital Video
United Kingdom
Table of Contents
Executive Summary
Broadcasters will give OTT viewing a leg up in the UK in 2024
Broadcasters’ on-demand services are collectively stronger than subscription services
Sub OTT video platforms are feeling the pinch
Sources
Media Gallery

OTT video viewer numbers in the UK will get a boost in 2024 as broadcasters and digital-first video platforms add to consumer options.

Key Question: What will happen to the number of OTT viewers in the UK?

We Made a Significant Upward Revision to Our UK OTT Video Viewers Forecast
E-Mail ChartDownload

KEY STAT: There will be nearly 50 million OTT video viewers in the UK next year, up nearly 1 million from our previous forecast.

Here’s what’s in the full report

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3charts

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Table of Contents

  1. Executive Summary
  2. Broadcasters will give OTT viewing a leg up in the UK in 2024
  1. Broadcasters’ on-demand services are collectively stronger than subscription services
  2. Sub OTT video platforms are feeling the pinch
  1. Sources
  2. Media Gallery

Charts in This Report

We Made a Significant Upward Revision to Our UK OTT Video Viewers ForecastBy 2027, the Number of BBC iPlayer Platform Users Will Near That of Amazon Prime Video
Subscription OTT Viewers Will Grow Slightly, but Their Share of Overall OTT Viewers Is Declining

authors

Bill Fisher

Contributors

Jasmin Ellis
Forecasting Analyst
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