This third annual StatPack compiles key metrics around digital video, television and the relationship between them.

We forecast digital ad spending in the UK for 2018-2019 in five key industries, including spending on mobile and in search and display.

Growing numbers of internet users in France and Germany now watch digital video, stream music and play games online. Younger people are leading this digital charge, while many older residents are more loyal to traditional media.

UK consumers are increasingly consuming quality, long-form digital video content, often on TV sets. Marketers’ heads are being turned, and they’re seeking placements in similar environments.