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Impact of Tariffs Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Impact of Tariffs

Amazon's new inventory limits hinder sellers' efforts to avoid tariffs

Article
May 20, 2025

Amazon discourages sellers from stockpiling goods with capacity limits: The strategy aims to prevent overload at its fulfillment centers, but it complicates merchants’ tariff mitigation abilities.

Home Depot’s supply chain diversification strategy should help it sidestep price increases

Home Depot’s supply chain diversification strategy should help it sidestep price increases

Article
May 20, 2025

Despite tough conditions, Home Depot is keeping its head above water: The company beat revenue expectations, came close on earnings, and isn’t flinching on its full-year outlook—or its prices.

Over half of marketers will cut ad spend in 2025 in response to global uncertainty

Over half of marketers will cut ad spend in 2025 in response to global uncertainty

Article
May 20, 2025

54% of global marketers are slashing ad spend, says Nielsen: The need for adaptability, rather than bigger budgets, is more prominent than ever.

China’s economy felt the heat from tariffs in April

China’s economy felt the heat from tariffs in April

Article
May 19, 2025

China’s economy felt some effects of Trump’s tariffs in April: Weakening retail sales and factory output show the dangers of a drawn-out trade war.

Rising cost pressures on low-income consumers could erode retail sales

Rising cost pressures on low-income consumers could erode retail sales

Article
May 19, 2025

Low-income consumers feel squeezed: With prices rising and the GOP tax bill set to reduce their after-tax income, relief may not come soon.

The EU tries to quantify tariff impact, but uncertainty clouds outlook

The EU tries to quantify tariff impact, but uncertainty clouds outlook

Article
May 19, 2025

The EU expects tariffs to weigh on growth this year and next: The bloc downgraded its GDP expectations due to levels of uncertainty “not seen since the darkest moments” of the pandemic.

UK-US Trade Deal 2025: How Targeted Tariff Cuts Could Reshape Opportunities for UK Consumers, Retailers, and Brands

Article
May 19, 2025

US-UK trade deal eases barriers across key sectors: Our FAQ explains how the pact may benefit exporters and affect economic growth.

FAQ: US-EU Trade War

FAQ: US-EU Trade War

Report
May 16, 2025

A trade war between two of the world’s largest consumer markets would cause significant disruption for consumers, retailers, and brands in Europe.

TikTok Shop faces headwinds as tariffs hurt buyer, seller sentiment

TikTok Shop faces headwinds as tariffs hurt buyer, seller sentiment

Article
May 16, 2025

Discounts are a primary motivator for TikTok Shop purchases: But that tactic may not be sustainable for sellers reeling from the impact of China tariffs.

Despite 5.2% YoY April retail sales gain, pressure on consumers is mounting

Despite 5.2% YoY April retail sales gain, pressure on consumers is mounting

Article
May 15, 2025

Retail sales rose 5.2% YoY in April: But the gains mask a tough climate as consumers pulled forward purchases of tariff-sensitive items like home goods.

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Tariff reprieve gives Shein, Temu, and TikTok Shop much-needed breathing room

Tariff reprieve gives Shein, Temu, and TikTok Shop much-needed breathing room

Article
May 15, 2025

Shein, Temu take advantage of tariff reprieve: Shein is raising prices while Temu resumes China shipments, as both retailers try to undo a sales slump.

Walmart ad revenues jump 50%, Walmart Connect grows 31%

Article
May 15, 2025

Walmart’s Q1 ad revenues surged 50% year over year: Vizio’s integration is powering its leap into connected TV and retail media dominance.

Walmart resorts to price hikes as tariffs prove too costly to its bottom line

Walmart resorts to price hikes as tariffs prove too costly to its bottom line

Article
May 15, 2025

Walmart will raise prices soon to offset “too high” tariffs: Even with the reduction in China duties, the cost is too much for the retailer and its suppliers to absorb.

Tariff fallout takes hold as pressure builds on retailers and consumers

Tariff fallout takes hold as pressure builds on retailers and consumers

Article
May 14, 2025

The effects of new tariffs are starting to hit home: Retailers that rely on discretionary spending are struggling, signaling rising anxiety among businesses and consumers—and likely slower growth ahead.

Tariffs challenge Burberry’s turnaround

Article
May 14, 2025

Burberry will cut 20% of global workforce as sales slump continues: The company’s ill-timed brand elevation push puts it in a difficult position to weather luxury headwinds.

Inflation eased in April, but early signs of cost pressures are emerging

Inflation eased in April, but early signs of cost pressures are emerging

Article
May 13, 2025

Inflation waned in April: But early signs of cost increases are emerging.

Infopack: Tariffs May 2025

Infopack: Tariffs May 2025

Report
May 13, 2025

As US-imposed trade tariffs begin to take effect, business decision-makers and consumers are grappling with how to prepare—some more than others.

On Running boosts FY 2025 outlook on premiumization push

Article
May 13, 2025

On Running leans into premiumization to offset tariff impact: The company plans to raise prices as enthusiasm for its expensive sneakers remains high.

The US could lose $12.5 billion as foreign travelers steer clear

The US could lose $12.5 billion as foreign travelers steer clear

Article
May 13, 2025

The US could be the only country to experience a drop in foreign travel spending this year: Tariffs, uncertain travel policies, and a boycott by Canadian and Mexican travelers may cost the economy $12.5 billion.

Trump team cuts small parcel tariff on Chinese goods from an eye-popping 120% to a still-high 54%

Trump team cuts small parcel tariff on Chinese goods from an eye-popping 120% to a still-high 54%

Article
May 13, 2025

The Trump administration is stepping back from the brink: After trimming China tariffs to 30% for 90 days, it reduced duties on low-value parcels from China to a still-high 54%.

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