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Impact of Tariffs Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Impact of Tariffs
Auto tariffs are an opportunity for used car dealers

Auto tariffs are an opportunity for used car dealers

Article
May 12, 2025

Carvana, CarMax expect price advantage as auto tariffs take effect: But softer demand coupled with automakers’ efforts to keep new car pricing steady could blunt their edge.

China’s persistent deflation exposes economy’s vulnerability to a prolonged trade war

Article
May 12, 2025

China’s deflation problem reveals flaws in its trade war strategy: Beijing’s bid to offset tariffs with domestic consumption are hampered by consumers’ reluctance to spend.

Foreign automakers have few avenues to avoid tariffs

Article
May 12, 2025

Tariffs are a heavy burden for foreign automakers: Toyota, Nissan, and Mazda are among the companies that stand to be hit hard by punishing US auto duties.

Rising prices on everything from jewelry to trucks prompt shoppers to demand transparency

Rising prices on everything from jewelry to trucks prompt shoppers to demand transparency

Article
May 09, 2025

The cost of everything from Pandora jewelry to Adidas sneakers is rising: The trend is poised to accelerate as tariff-hit goods arrive at US ports—and shoppers have taken note.

US TV and Connected TV Ad Spending Forecasts H1 2025

US TV and Connected TV Ad Spending Forecasts H1 2025

Report
May 09, 2025

CTV ad spending has seen double-digit growth in recent years, but tariffs and economic uncertainty could lead to a flat 2025.

Gilead boosts US manufacturing amid Trump administration tariff, HIV healthcare challenges

Article
May 08, 2025

Gilead joins pharma companies that are boosting US manufacturing amid Trump-induced challenges: Gilead Sciences faces unique challenges as a leading HIV drugmaker—Trump’s tariff threats coincide with cuts to global HIV programs and LGBTQ+ healthcare initiatives.

Tapestry bets on Coach brand heat to help it thrive amid uncertainty

Article
May 08, 2025

Tapestry dismisses impact of tariffs on FY performance as “immaterial”: The Coach parent projected healthy growth as more Gen Zers and millennials pay full price for its bags.

US-UK trade deal could aid some businesses, but questions remain

US-UK trade deal could aid some businesses, but questions remain

Article
May 08, 2025

The US and UK tout a trade agreement—with a few caveats: The proposal would offer the UK some tariff relief while giving US businesses access to a $5 billion market opportunity, but it’s not a done deal.

Shein, Temu sales slide after tariff price hikes

Shein, Temu sales slide after tariff price hikes

Article
May 07, 2025

US sales on Shein and Temu fell sharply following price increases: The decline is an unwelcome sign as both marketplaces fight to stay relevant with shoppers.

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How tariffs and economic uncertainty could impact the creator economy

Article
May 06, 2025

Tariffs make content creation a riskier gig: If brand deals dry up, creators could seek more traditional career paths.

Hugo Boss shifts China-made goods to non-US destinations amid trade tensions

Article
May 06, 2025

Hugo Boss is adjusting to the macro landscape on the fly: The German fashion house is rerouting China-made goods to other markets and stockpiling in the US to blunt the impact of tariffs.

Shein and Temu increase European ad spend as tariffs upend US strategy

Shein and Temu increase European ad spend as tariffs upend US strategy

Article
May 06, 2025

Shein and Temu pull back US digital ad spending, shift to Europe: The change shows how geopolitical tensions trickle down to business operations.

Tariffs wilt florists’ profits this Mother’s Day

Tariffs wilt florists’ profits this Mother’s Day

Article
May 06, 2025

US consumers will spend $3.2 billion on flowers this Mother’s Day: While NRF’s forecast is flat YoY, florists face tighter margins as tariffs drive up costs.

Trump executive order will boost US drug manufacturing ahead of new pharma tariffs

Article
May 06, 2025

Trump asks regulators to make it easier to build US drug manufacturing sites: Drugmakers should wait for the precise tariff rate on the sector—set to come within two weeks—before investing in more domestic infrastructure.

Americans could see a quieter July Fourth and fewer gifts under the tree as China trade war drags on

Americans could see a quieter July Fourth and fewer gifts under the tree as China trade war drags on

Article
May 05, 2025

The growing trade war could dim America’s birthday and beyond: With flags and fireworks largely produced in China, July Fourth may be quieter—and holiday gifts scarcer.

Mattel raises prices and pulls guidance as headwinds grow

Article
May 05, 2025

Toys are among the first cuts when consumers feel squeezed: Coupled with shifting tariff policies, that puts Mattel in a tough spot.

Skechers accepts $9.4 billion take-private deal as tariffs roil footwear industry

Article
May 05, 2025

Skechers goes private in challenging time for footwear industry: The $9.4 billion deal will give the company breathing room to navigate punishingly high tariffs.

Trump proposes 100% tariffs on films produced overseas as tariff war ramps up

Trump proposes 100% tariffs on films produced overseas as tariff war ramps up

Article
May 05, 2025

Trump may pursue 100% tariffs on movies produced overseas: The proposal promises to upend the American film industry.

Temu, Amazon Haul, others pivot as de minimis exemption closes—but will shoppers follow?

Temu, Amazon Haul, others pivot as de minimis exemption closes—but will shoppers follow?

Article
May 02, 2025

The biggest ecommerce disruptors face a reckoning: The closing of the de minimis exemption is forcing Shein, Temu, and TikTok Shop to pivot, but it isn’t clear that shoppers will follow.

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