Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Impact of Tariffs Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Impact of Tariffs
Abercrombie & Fitch raises sales outlook even as it expects $50 million tariff hit

Abercrombie & Fitch raises sales outlook even as it expects $50 million tariff hit

Article
May 28, 2025

Abercrombie & Fitch opts not to stock up on inventory despite tariff risks: The retailer is staying lean in order to chase trends and maximize full-price sales.

Common threads emerge among retailers holding firm on Q1 outlooks

Common threads emerge among retailers holding firm on Q1 outlooks

Article
May 28, 2025

What retailers reaffirming 2025 guidance have in common: Dick’s, Walmart, and Home Depot are cutting supplier costs, diversifying supply chains, and raising prices strategically amid ongoing uncertainty.

Impact of Tariffs on US Retail Media Ad Spending

Impact of Tariffs on US Retail Media Ad Spending

Report
May 28, 2025

With origins in performance advertising and a focus on efficiency, retail media is likely to remain resilient, even amid an economic upheaval exacerbated by US tariffs. However, impacts won’t be evenly felt, leaving some players better positioned to withstand headwinds.

Macy’s turnaround complicated by tariff pressure

Macy’s turnaround complicated by tariff pressure

Article
May 28, 2025

Tariffs overshadow Macy’s turnaround progress: Sales fell less than expected on strength at Bloomingdale’s and Bluemercury, but pressures on discretionary spending could add to department store headwinds.

Ad agency workers brace for cuts amid mergers and slow hiring

Ad agency workers brace for cuts amid mergers and slow hiring

Article
May 27, 2025

Ad agency consolidation is shaking employee confidence: Many fear layoffs, unclear futures, and eroding culture as leadership focuses on cost-cutting.

PDD’s profit plunge signals hard times ahead for Temu and Shein

PDD’s profit plunge signals hard times ahead for Temu and Shein

Article
May 27, 2025

Temu parent PDD’s profits fell 47% in Q1 as global and domestic challenges pile up: The company’s operating model is ill-equipped for today’s protectionist trade policies.

Auto industry TV spending plunges 24% as tariff pressures pile up

Article
May 23, 2025

The auto industry joins shift to performance-driven channels: Marketers are pulling away from traditional media like TV as tariff pressures mount.

Consumers opt for summer road trips over international getaways as cost concerns rise

Article
May 23, 2025

The summer travel season will look very different this year: More trips are planned, but vacations will be shorter and cheaper.

Retailers rush to bring in goods as tariff uncertainty intensifies

Retailers rush to bring in goods as tariff uncertainty intensifies

Article
May 23, 2025

Tariff uncertainty puts retailers in a tough spot: Merchants are rushing to import goods, risking excess inventory, shortages, or mismatches with consumer preferences.

Softer restaurant traffic in April underscores industry challenges

Softer restaurant traffic in April underscores industry challenges

Article
May 23, 2025

Restaurant visits are declining as consumers worry about their finances: Uncertainty is pushing customers to be more discerning about where they spend their food dollars.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
Unpredictability defines Trump administration’s trade playbook

Unpredictability defines Trump administration’s trade playbook

Article
May 23, 2025

Uncertainty reigns under Trump’s ever-changing tariff strategy: The threat of a 50% tariff on the EU could drive up the cost of small indulgences like gorgonzola and pricey machinery used in manufacturing.

Amazon hasn’t seen any signs of consumers tightening their wallets

Article
May 22, 2025

Amazon shrugs off economic pressure: The retail giant says it hasn’t seen any meaningful average selling price increases, nor have shoppers pulled back spending.

Nike returns to Amazon as tariff impact starts to hit

Nike returns to Amazon as tariff impact starts to hit

Article
May 22, 2025

Nike resumes selling on Amazon as tariffs threaten its turnaround: The brand is betting that an expanded retail presence will soften the blow of higher prices.

Ralph Lauren, Canada Goose plan price hikes amid uncertain environment for luxury

Article
May 22, 2025

Ralph Lauren and Canada Goose defied luxury slowdown in Q1: But tariffs and uncertainty could reverse that momentum.

TikTok Shop employees brace for layoffs as tariffs complicate US social commerce

TikTok Shop employees brace for layoffs as tariffs complicate US social commerce

Article
May 22, 2025

US TikTok Shop employees prepare for layoffs: Tariffs and de minimis changes have pushed the platform’s ambitious commerce goal further out of reach.

EU eyes €2 fee on small shipments, posing a new hurdle for Shein and Temu

EU eyes €2 fee on small shipments, posing a new hurdle for Shein and Temu

Article
May 21, 2025

The EU proposed a fee on small shipments: The new tax would add to the growing challenges facing Shein and Temu.

Impact of Tariffs on US CTV Ad Spending

Impact of Tariffs on US CTV Ad Spending

Report
May 21, 2025

As one of the hottest areas of digital advertising, CTV ad spending’s streak of annual double-digit increases could end thanks to tariffs.

Impact of Tariffs on US Social Ad Spending

Impact of Tariffs on US Social Ad Spending

Report
May 21, 2025

US social ad spend will grow YoY in 2025, even as platforms grapple with tariff-related budget cuts from industries that spend heavily on social channels, like CPG and retail.

TJX stays upbeat as tariffs create opportunity

Article
May 21, 2025

TJX shrugs off tariff impact as consumers choose value: The retailer expects economic volatility to create more opportunities to gain share.

Target cuts outlook as DEI blowback complicates tariff mitigation efforts

Target cuts outlook as DEI blowback complicates tariff mitigation efforts

Article
May 21, 2025

Target’s disappointing Q1 sets the stage for a difficult year: Softer discretionary spending and backlash against its DEI rollback are challenging the retailer’s ability to manage tariffs.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or