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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Amazon drives more than three-quarters of the $36 billion US ecommerce channel ad market

Amazon drives more than three-quarters of the $36 billion US ecommerce channel ad market

Article
May 31, 2022

Amazon will make up 77.7% of US ecommerce channel ad revenues this year, contributing $27.94 billion of the $35.96 billion total.

Apple is latest Big Tech company to raise employee salaries

Apple is latest Big Tech company to raise employee salaries

Article
May 27, 2022

Apple raising worker pay by more than 10%: It’s the latest Big Tech company to take steps to retain talent during the Great Resignation, a move that could set the tone for various industries.

Shareholders introduce more ESG proposals, but defeat at Amazon could slow momentum

Shareholders introduce more ESG proposals, but defeat at Amazon could slow momentum

Article
May 27, 2022

Investors want retailers to take decisive action on ESG initiatives: But companies like Amazon and McDonald’s are pushing back on shareholder demands.

US Beauty Ecommerce 2022

US Beauty Ecommerce 2022

Report
May 25, 2022

The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.

US Subscription Ecommerce 2022

US Subscription Ecommerce 2022

Report
May 19, 2022

Subscription models are driving customer loyalty in online sales of groceries and other essential goods, but fatigue among consumers threatens long-term growth.

Microsoft ‘nearly doubles’ salary budget to stave off resignations

Article
May 18, 2022

Competitive talent requires competitive pay: The overall economy and tight labor market mean companies like Microsoft have to sweeten compensation to keep top talent. But will it be sweet enough?

Retailers can’t hire fast enough, but retail startups are shedding workers to cut costs

Retailers can’t hire fast enough, but retail startups are shedding workers to cut costs

Article
May 18, 2022

The US labor market is a tale of two halves: While retailers with a strong brick-and-mortar presence are intensifying their hiring efforts, startups are taking a more cautious approach to recruitment as VC funding dries up.

US Ad Spending 2022

US Ad Spending 2022

Report
May 18, 2022

Following a banner year, US ad spending in 2022 will be shaped by three key trends: Linear TV crossing the Rubicon, a billionaires’ club emerging in connected TV (CTV), and ecommerce ad spending enriching Google, Amazon, and a crop of newcomers in search and retail media.

Worldwide Ad Spending 2022

Worldwide Ad Spending 2022

Report
May 18, 2022

Nearly every country in the world will see slower growth in total ad spending and digital ad spending than it did last year, but the comparison is an unfair one because 2021 was abnormal. The outlook is mostly bright.

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The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown

Audio
May 17, 2022

On today's episode, we discuss how wearable tech devices will shake up healthcare, which features will make health wearables a must-have, and how Amazon and Apple will continue to disrupt the industry. "In Other News," we talk about why digital pharmacies are getting in trouble and what we should make of telehealth companies slowing down. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

The Era of Uncertainty

The Era of Uncertainty

Report
May 17, 2022

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

Why retailers like Apple, Amazon, and Starbucks are taking strong anti-union stands

Why retailers like Apple, Amazon, and Starbucks are taking strong anti-union stands

Article
May 13, 2022

Apple, Amazon, and Starbucks are fighting hard against unionization efforts: While the companies’ aggressive stands aim to protect their bottom lines, doing so could sully their reputation.

Tech is taking a beating, but it's risen like a Phoenix before

Article
May 12, 2022

Big Tech gets corrected: Tech industry stocks have taken a beating so far in 2022, but given the pandemic’s upheaval, it shouldn’t come as a surprise. Another reincarnation looms.

Companies are taking decisive steps to shore up their supply chains

Companies are taking decisive steps to shore up their supply chains

Article
May 11, 2022

Brands and retailers are adopting new technologies as they pursue supply chain optimization: Kraft Heinz, UPS, and Amazon are looking to AI, the cloud, and other tools to streamline operations.

The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes

Audio
May 11, 2022

On today's episode, we discuss why Amazon is slowing down, its Buy with Prime initiative, and how Amazon's advertising business is getting on. "In Other News," we talk about whether Walmart+ is actually competing with Amazon Prime and what Target's strategy has been to compete with Amazon. Tune in to the discussion with our analyst Andrew Lipsman.

Layoffs are coming as companies focus on profitability

Layoffs are coming as companies focus on profitability

Article
May 09, 2022

A wave of cost-cutting layoffs is coming: GoPuff, Thrasio, and Reef are among the companies rethinking their staffing levels as they shift focus to profitability.

Inflation isn’t keeping people from spending, but where they’re shopping is changing

Article
May 06, 2022

Inflation hasn’t hurt retail sales, which grew 7.2% in April: That growth stems from people flocking to stores. In-store sales rose 10.0%, while ecommerce sales fell 1.8%.

Amazon dominates retail media ad revenues, but Instacart looms large

Amazon dominates retail media ad revenues, but Instacart looms large

Article
May 05, 2022

In 2021, Amazon’s US average revenue per user (ARPU) for its retail media network was nearly 4 times that of Instacart and close to 9 times that of Walmart.

Intuit’s settlement over misleading TurboTax ads reflects a growing consumer distrust in brands—and an opening for word-of-mouth marketing

Article
May 05, 2022

Word of mouth trumps advertising: Intuit’s TurboTax massive deceptive ad settlement reflects a growing lack of trust consumers have in advertising.

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