Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Google gets visual with new search tools

Article
Sep 30, 2022

Google’s latest search features streamline the shopping experience.

Peloton and Mirror look for new ways to attract users

Peloton and Mirror look for new ways to attract users

Article
Sep 29, 2022

Recurring revenue is the key to long-term success for connected fitness: Peloton and Mirror take steps to get people to buy their gear—the first step toward getting them to subscribe.

The top 5 US grocery ecommerce companies

The top 5 US grocery ecommerce companies

Article
Sep 29, 2022

The top five digital grocers in the US will capture 67.2% of the country’s grocery ecommerce sales in 2022. That figure will rise slightly over the next two years, with leaders Walmart Inc. and Amazon growing their shares by about 1 percentage point each.

Retailers take a heavy-handed approach to combat theft

Retailers take a heavy-handed approach to combat theft

Article
Sep 28, 2022

Retailers’ theft-prevention strategies risk alienating consumers: But Home Depot, Wegmans, and Best Buy show the difficulties of striking a balance between shopper satisfaction and store security.

Amazon confirms second Prime Day event

Article
Sep 27, 2022

Amazon’s second shopping event for Prime members will take place October 11 and 12. The event, called the Prime Early Access Sale, will be virtually the same as Amazon’s Prime Day held earlier this year.

Q3 2022 Digital Video Trends

Q3 2022 Digital Video Trends

Report
Sep 27, 2022

Major streaming services like Netflix and Disney+ dive into advertising while more viewers cut the pay TV cord.

Walmart leans into convenience in the lead up to the holidays

Article
Sep 26, 2022

Walmart’s holiday messaging focuses on convenience and value: The retailer introduces three new returns options and price rollbacks in key categories.

Amazon and Affirm extend partnership to Canada to boost sales, bolster market share

Article
Sep 23, 2022

Affirm can maintain its market lead by working with the country’s largest etailer, and Amazon can use a growing payment method to avoid bleeding customers to rivals.

Meta’s losses show the metaverse’s costly risk

Article
Sep 22, 2022

Zuck has a golden opportunity if he doesn't muck it up: Meta’s market valuation drops are tied to its metaverse aspirations. Its upcoming product releases need to be crowd pleasers.

The Weekly Listen: Amazon's NFL Debut, TikTok the search engine, and buying with emojis

Audio
Sep 22, 2022

On today's episode, we discuss how Amazon's Thursday Night Football debut went, whether TikTok might be the new search engine, if people want to buy things with emojis, how many folks will sign up to Netflix with ads, how many ads are too many, an explanation of whether Apple is the dark horse of search, how much the world doesn't recycle, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Evelyn Mitchell.

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Kroger, Sam’s Club, and Best Buy expand their retail media networks

Kroger, Sam’s Club, and Best Buy expand their retail media networks

Article
Sep 20, 2022

Retailers look for more ways to monetize their customer bases: Kroger, Sam’s Club, and Best Buy keep seeking new ways to entice advertisers to their retail media networks.

Spotlight: US Digital Grocery Forecast 2022

Spotlight: US Digital Grocery Forecast 2022

Report
Sep 19, 2022

Inflation will drive sales growth, but consumers are also spending more of their overall grocery dollars online.

It will take more than a creator fund for Amazon’s live audio push to work

It will take more than a creator fund for Amazon’s live audio push to work

Article
Sep 16, 2022

Is there user demand for social audio? Results are mixed, but Amazon is pressing on with a creator fund for audio app Amp.

The Weekly Listen: Peloton goes D2Someone, Disney's membership program, and the least intrusive ads

Audio
Sep 15, 2022

On today's episode, we discuss Peloton's strategy to sell through Amazon, how much people really trust influencers, what to make of The Walt Disney Co.'s new membership program, what to do about a tidal wave of returns, which brand has the least intrusive ads, an explanation of what makes retail apps sticky, how much different countries spend on their militaries, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Dave Frankland and Suzy Davidkhanian.

Which retailers benefited most from Prime Day 2022?

Which retailers benefited most from Prime Day 2022?

Article
Sep 15, 2022

Prime Day is Amazon’s biggest sales event, but it offers other retailers a boost as well. This year, 44% of Prime Day digital buyers in the US considered shopping only on Amazon, while 32% checked out Walmart and 24% browsed Target as well.

Luxury Goods 2022

Luxury Goods 2022

Report
Sep 14, 2022

The personal luxury goods sector is riding a wave of high demand in the US and China, buoyed by wealthier consumers who are relatively immune to the impact of price increases. But brands will need to appeal to the rising Gen Z consumer, as well as strengthen loyalty among their most important customers.

US FTC investigating Amazon’s iRobot acquisition

Article
Sep 13, 2022

Amazon’s iRobot deal under investigation: iRobot’s fate hangs in the balance as interest groups and the FTC target the acquisition. If the deal fails, Amazon can make its own robot vacuums while iRobot flounders.

US Voice Assistants and Smart Speakers Forecast 2022

US Voice Assistants and Smart Speakers Forecast 2022

Report
Sep 13, 2022

Voice assistant and smart speaker users are still increasing, but growth for brands will increasingly come from engaging existing users. Voice assistants are still very much in the process of transforming how users interact with and across devices.

The holiday shopping season is starting earlier than ever

The holiday shopping season is starting earlier than ever

Article
Sep 12, 2022

Consumers plan to get an early start on holiday shopping: That’s good news for retailers as it should help smooth out the traditional late-season shipping bump.

US Search Ad Spending 2022

US Search Ad Spending 2022

Report
Sep 12, 2022

It’s not the fastest-growing channel, but paid search is still a vital component of the digital advertising ecosystem, especially as privacy changes and a potential recession put ad budgets in jeopardy.

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