Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Canada Ecommerce Forecast 2022

Canada Ecommerce Forecast 2022

Report
Jul 29, 2022

Canada’s consumers are slowly but surely shifting to online shopping, with ecommerce more than doubling its share of total retail sales since 2019. In this report, we look at the various retail milestones Canada will reach in 2022, as well as our first-ever breakdown of the country’s ecommerce sales by product category.

Microsoft and Alphabet Q2 earnings show strength in the cloud

Article
Jul 28, 2022

Big Tech earnings buoyed by cloud: Microsoft and Alphabet’s quarterly earnings weren’t as bad as expected, boosting market confidence. But continued strength hinges on cloud divisions that aren’t recession-proof.

US Retail Mobile App Features Benchmark 2022

US Retail Mobile App Features Benchmark 2022

Report
Jul 28, 2022

A guide to the retail mobile app features consumers value the most, and a ranking of how 10 leading US multicategory retailers stack up.

3 predictions for Amazon’s retail business

3 predictions for Amazon’s retail business

Article
Jul 27, 2022

Following the heels of Amazon’s biggest Prime Day ever, our Remaining Retail podcast team discussed what’s next for the retail giant.

Amazon ramps up resources for independent sellers

Amazon ramps up resources for independent sellers

Article
Jul 27, 2022

Adding functions for small sellers’ convenience can help shore up its business, but it could also foreshadow Amazon’s broader payments strategy.

The NFL flexes its streaming power, but its game plan has lots of caveats

Article
Jul 26, 2022

The NFL’s streaming service is full of ifs and buts: Deals with other streamers complicate the league’s attempt to flex its viewership.

US Ecommerce Forecast 2022

US Ecommerce Forecast 2022

Report
Jul 26, 2022

2022 will be another tricky year as retailers navigate a new set of challenges, including sustained inflation and inventory planning troubles. Total retail sales growth will slow across channels before returning to pre-pandemic levels next year.

Robotics startup creation could be volatile during downturn

Article
Jul 25, 2022

Robot colleagues on the rise: As robots enter more industries, startups are developing systems for the bots to work collaboratively with humans. Economic turbulence will help and hinder the movement.

Target doubles down on its ecommerce strategy

Article
Jul 25, 2022

Stores are Target’s not-so-secret weapon: The retailer adds three new sortation centers to bolster its ecommerce strategy of using stores to handle online orders.

Publisher Ad Monetization 2022

Publisher Ad Monetization 2022

Report
Jul 22, 2022

Google’s end of support for third-party cookies won’t happen until 2023 at the earliest, but the average publisher site now has more than five identifiers enabled on its inventory.

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Fakes, frauds, and fictitious accounts: How bots and spam are influencing advertising, commerce, and media

Fakes, frauds, and fictitious accounts: How bots and spam are influencing advertising, commerce, and media

Article
Jul 21, 2022

Amazon, Twitter, and HBO Max are all dealing with fraud: Spam and fakery are affecting multiple facets of the digital economy.

Shopify looks to logistics, social commerce to spur growth

Shopify looks to logistics, social commerce to spur growth

Article
Jul 20, 2022

Shopify broadens the services it offers merchants: It partnered with YouTube to allow creators and merchants to sell products on their channels and bolstered its logistics platform by buying Deliverr.

Big Tech backs off property expansion—could other businesses follow?

Big Tech backs off property expansion—could other businesses follow?

Article
Jul 19, 2022

Big Tech pauses office expansion: The economic downturn has pushed beleaguered companies like Meta to rethink their strategies. Workers’ reluctance to return is another reason for companies to stall expansion plans.

Amazon backs lobbying coalition opposing tech regulation

Amazon backs lobbying coalition opposing tech regulation

Article
Jul 15, 2022

The scale of Big Tech’s lobbying efforts: Sides lobbying for and against Big Tech regulation are intensifying their efforts before the Senate’s recess. Companies like Amazon are backing groups to stall regulation.

Amazon’s private-label business trim could help with regulatory woes

Amazon’s private-label business trim could help with regulatory woes

Article
Jul 15, 2022

Amazon throws antitrust regulators a bone: The retailer is drastically reducing how many items it sells under its own brands, which may help alleviate government scrutiny into its business practices.

Prime Day 2022 was Amazon's biggest yet as consumers jumped on discounts for everyday items

Prime Day 2022 was Amazon's biggest yet as consumers jumped on discounts for everyday items

Article
Jul 15, 2022

Amazon was once again the big winner of this year’s Prime Day: But inflation took its toll as shoppers focused on household essentials over big-ticket purchases.

Prime Day is a chance for Amazon to flex its advertising power

Prime Day is a chance for Amazon to flex its advertising power

Article
Jul 12, 2022

Prime Day swoops in to fill the personal data vacuum: The two-day sales event is a chance for Amazon to eat up more of the digital ad market.

Prime Day’s $2 billion growth spurt

Prime Day’s $2 billion growth spurt

Article
Jul 12, 2022

This year, Amazon will see $12.52 billion in Prime Day sales worldwide, per our estimates. The US will account for more than 60% of Prime Day sales, but outside of the US, sales growth will be stronger as Amazon brings the shopping event to more international markets.

Amazon turns to influencer marketing to reinvigorate Prime Day

Amazon turns to influencer marketing to reinvigorate Prime Day

Article
Jul 11, 2022

Could influencers help mitigate against slowing Prime Day sales? Amazon is incorporating “creator houses” into its plans for this week’s sale.

Retailers adopt gamification, personalization, and other tactics to reinforce customer loyalty

Retailers adopt gamification, personalization, and other tactics to reinforce customer loyalty

Article
Jul 08, 2022

As customer loyalty grows more elusive, retailers beef up member rewards: Walmart, Starbucks, and Sweetgreen are just some of the companies looking to sweeten the deal to keep customers coming back.

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