Best Buy hops on retail ad network bandwagon: The electronics company is the latest of many to leverage its valuable consumer purchase data to form its own media company.
Gain a better understanding of the operational and brand-building tactics commonly deployed on Amazon
Rounding up news from the last days of 2021: The news cycle didn’t stop over the holidays. These are some of the most notable stories from the last two weeks.
Brands eagerly jump on the retail media network bandwagon: As access to customer data becomes a priority for brands, retailers see an opportunity to diversify their revenue streams.
Smart home device adoption could finally get boosted by a new standard. Could Matter push adoption beyond the steady growth we’re seeing?
You can’t win them all, and this year was no exception. Here are two predictions we made last year that didn’t happen—and why.
The share of US households adopting smart home devices will grow to 41.9% this year as consumers increasingly demand convenience and data transparency.
On today's episode, we discuss some very specific 2022 predictions: Why Amazon is looking to expand into sports media, why TikTok will force YouTube to do something reckless, why Clubhouse might not last the year as a standalone company, how Disney might reposition Hulu, how Apple will re-enter the streaming wars, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Paul Verna, and Andrew Lipsman.
Connected TV and programmatic video ad spending continues to exceed expectations in the US.
Walmart is the most popular online alternative to Amazon, with nearly 63% of US Amazon buyers picking up products there when not doing so on Amazon.
In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.
On today's episode, we discuss the most impressive parts of the triopoly's (Google, Facebook, and Amazon) performances this year, what we were most concerned about, and why they will lose or gain share in 2022. We then talk about a new TV show designed specifically for social media and whether YouTube TV adding channels can move the needle. Tune in to the discussion with eMarketer principal analyst Paul Verna and senior analyst at Insider Intelligence Jasmine Enberg.
Key developments to watch in 2022 include the evolution of in-store retail technology; hotter competition in the paid-for video marketplace; the revival of digital out-of-home ads; and ongoing issues with digital privacy and security.
Netflix is making moves in India to compete with Disney+ Hotstar and Amazon Prime Video: Streaming services have turned to the country to make up lost ground back at home, but breaking in may not be so easy.
About two-thirds of US consumers want to integrate at least two of their digital activities, according to PYMNTS. Western users also seem receptive toward a bundled experience.
A new FTC complaint against Amazon alleges anticompetitive advertising and search practices: The company came under fire earlier this year for its biased search results, but the complaint comes as the issues stack higher and higher for the firm.
We expect retail media advertising to be one of the fastest-growing segments of digital advertising in the US at over 31%. But this is just one of the five key trends that we predict will most shape the retail landscape in the year ahead.
Amazon fined again in Italy: The ecommerce giant faces a $1.3B fine for forcing sellers to use its logistics services—underscoring a pattern that could lead to heightened regulator reprisal.
On today's episode, we discuss Amazon's role in the trend of retail media advertising and some of the new advertising features we can expect to see from the online shopping giant. We then talk about Walmart's readiness to take on Amazon and whether America's internet is turning into a QVC-like shopping channel. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
With growing subscription and advertising revenues, digital video’s future remains bright. But there are numerous questions that will affect its development.
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