Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
How platforms with first-party data stand to benefit from AppTrackingTransparency

How platforms with first-party data stand to benefit from AppTrackingTransparency

Article
Feb 24, 2022

The rollout of AppTrackingTransparency (ATT) in iOS 14.5 effectively deprecated the primary way publishers and advertisers track users on iOS and changed how the mobile ad industry approaches monetization and measurement.

Amazon’s grocery business experiences growing pains

Amazon’s grocery business experiences growing pains

Article
Feb 23, 2022

Amazon’s bet on brick-and-mortar grocery has yet to pay off: A new report highlights the company’s physical retail struggles, but digital grocery remains a bright spot.

SoFi’s Technisys deal moves it closer to a ‘one-stop shop’ for banking services

SoFi’s Technisys deal moves it closer to a ‘one-stop shop’ for banking services

Article
Feb 23, 2022

SoFi aims to become the AWS of banking services: The US neobank plans to acquire cloud-based core-banking provider Technisys and pair it up with banking-as-a-service (BaaS) subsidiary Galileo.

US Holiday 2021 Review and Holiday 2022 Preview

US Holiday 2021 Review and Holiday 2022 Preview

Report
Feb 23, 2022

The 2021 holiday season saw the highest retail growth in 20 years, setting the stage for a solid 2022 holiday season.

The Shakeout From Apple’s Privacy Update

The Shakeout From Apple’s Privacy Update

Report
Feb 22, 2022

Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.

Amazon and Visa call truce on global dispute, but feud highlights evolving payments landscape

Article
Feb 18, 2022

Amazon will accept Visa credit cards across all of its sites—without surcharges—after reaching a global agreement.

Southeast Asia Ecommerce Forecast 2022

Southeast Asia Ecommerce Forecast 2022

Report
Feb 18, 2022

After missing out on a big rebound in 2021, Southeast Asia’s total retail and ecommerce sales are both set to boom this year. Indonesia—set for a standout year—will shape the region’s metrics and account for nearly 65% of Southeast Asia’s ecommerce sales.

Unions are making a comeback, and brands need to take note

Article
Feb 18, 2022

Unionization efforts pose a challenge to brands’ images: Labor efforts at Amazon, Apple, REI, and Starbucks show a side of these popular brands that could turn off consumers.

Walmart’s diverse portfolio allows it to maintain steady growth

Walmart’s diverse portfolio allows it to maintain steady growth

Article
Feb 18, 2022

Walmart Inc.’s earnings show the benefit of prioritizing value over profits: The company’s decision to keep prices low helped it maintain growth and gain market share.

Amazon slows down as its ad business breaks out, 3D shopping, and store openings and closings

Amazon slows down as its ad business breaks out, 3D shopping, and store openings and closings

Audio
Feb 17, 2022

On today's episode, we discuss what Amazon's deceleration is telling us and what to make of the ecommerce giant's ad business breaking out. Then for "In Other News," we talk about whether shopping in 3D can move the needle and what store openings and closings reveal about the brick-and-mortar landscape. Tune in to the discussion with our analyst Andrew Lipsman.

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Shein shakes up the US shopping app rankings

Shein shakes up the US shopping app rankings

Article
Feb 17, 2022

It should come as little surprise that Amazon was the top US shopping app in 2021, downloaded 40.0 million times that year. More remarkable is Shein’s leap to the No. 2 spot, up from seventh place in 2020. The Chinese fashion giant had 32.0 million US downloads under its belt in 2021, 68% more than the year prior.

Spotlight: Canada Food and Grocery Delivery Apps

Spotlight: Canada Food and Grocery Delivery Apps

Report
Feb 17, 2022

Food and grocery delivery has spiked during the pandemic. Apps like SkipTheDishes, Uber Eats, and Instacart have gained new users who turned to delivery out of necessity. For marketers, these apps present a new opportunity to reach consumers with ad products rich in intent and location data.

Gopuff’s expansion into Europe puts its labor practices under the microscope

Article
Feb 16, 2022

Gopuff’s labor challenges underscore the dark side of rapid delivery: The company is likely trying to cut costs ahead of a potential IPO but must contend with increased government scrutiny and worker activism.

Which US streaming service boasts the best original content library?

Which US streaming service boasts the best original content library?

Article
Feb 16, 2022

Netflix is the top US streaming service when it comes to original content, with 38% of the country’s adults agreeing the platform offers the best selection of original shows and movies. Amazon Prime Video comes in second, trailing by a sizable margin with 11%, while Hulu and HBO Max rank third and fourth.

How Amazon is rethinking the grocery experience

How Amazon is rethinking the grocery experience

Article
Feb 14, 2022

Amazon Fresh is on a rapid growth curve: Grocery is a key element within Amazon’s offline push.

Twitter aims for edge in Big Tech’s crypto contest with OpenNode investment

Article
Feb 11, 2022

Twitter invested in Bitcoin payment provider OpenNode’s $20 million funding round.

The Great Resignation forces retailers to boost pay and benefits

The Great Resignation forces retailers to boost pay and benefits

Article
Feb 09, 2022

The Great Resignation is having a significant impact on retail: Retailers are feeling pressure to boost pay and benefits for both corporate workers and store employees.

Participants in the Payments Purchasing Chain

Participants in the Payments Purchasing Chain

Report
Feb 08, 2022

Payments Ecosystem: Acquirers and processors, networks, and issuers each play distinct roles in the payments purchasing chain. But those roles are shifting amid commoditization, new competitive dynamics, and technological innovation.

Payment Channels and Transaction Types

Payment Channels and Transaction Types

Report
Feb 08, 2022

Payments Ecosystem: This year will reveal how providers must adapt to lasting pandemic-driven digitization across payments channels, ranging from in-store retail to B2B ecommerce.

Payment Methods and Funding Mechanisms

Payment Methods and Funding Mechanisms

Report
Feb 08, 2022

Payments Ecosystem: Diminishing analog payment use—as well as the battle for share between entrenched electronic payment methods and emerging challengers—will intensify the battle for customer spending this year.

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