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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Amazon's first-ever smart TVs will provide leverage in both the CTV space and TV measurement

Article
Sep 10, 2021

Amazon’s new smart TVs will disrupt both the connected TV (CTV) and TV measurement industries: Amazon Fire TV is already a major player, but its new CTV lines will let it take advantage of the ongoing fracturing of TV measurement.

Forecast: Just how big is Amazon Prime and how fast will it grow?

Article
Sep 10, 2021

At the heart of Amazon's flywheel is Amazon Prime—a subscription service that includes a wide variety of perks such as discounts on select items, expedited shipping, and online videos, games, and music, to name a few.

The Power of Amazon

The Power of Amazon

Report
Sep 09, 2021

When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

Three questions on Facebook, Amazon, and fall’s TV season

Article
Sep 09, 2021

Read Insider Intelligence's recent stories.

Amazon's department store, Warby Parker's going public, and is the online shopping boom over?

Amazon's department store, Warby Parker's going public, and is the online shopping boom over?

Audio
Sep 08, 2021

On today's episode, we discuss why Amazon is diving into department stores, what they might look like, and what kind of impact they might have. We then talk about how some other retail giants fared in Q2, whether the online shopping boom has run its course, and where Warby Parker and Allbirds go from here. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

Amazon Care expands in-person care to 20 more cities

Article
Sep 07, 2021

Amazon Care scales up its in-person care services: We unpack what its next step could be and why other telehealth providers are also not slowing down their telehealth rollout despite plunging consumer usage in recent months.

eMarketer Snapshot: US Retail and Ecommerce

Article
Sep 06, 2021

This Snapshot includes infographics illustrating our proprietary forecast on the US retail market’s online and offline sales, ad spend trends, as well as where and what shoppers are buying.

The Weekly Listen: The attention recession, why shoppers like SMS, and is Peloton slowing down?

The Weekly Listen: The attention recession, why shoppers like SMS, and is Peloton slowing down?

Audio
Sep 03, 2021

On today's episode, we discuss the likelihood of an attention recession, if Peloton's troubles are temporary, what shoppers think of SMS marketing, Amazon's podcast moves, TikTok for small businesses, the best work-from-home perks a company can offer, how the weather can make you friendlier, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

The pandemic has changed the way people shop for groceries

The pandemic has changed the way people shop for groceries

Article
Sep 03, 2021

Before the pandemic, 84% of US adults shopped for groceries in stores, but as of June 2021, that number's slipped down to 70%.

Walmart has cornered more than 25% of the US grocery ecommerce market

Article
Sep 02, 2021

Walmart edged out Amazon in 2020 as the leading US grocery ecommerce retailer. We expect Walmart to continue outselling Amazon in grocery ecommerce sales through our 2023 projections.

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Amazon brings BNPL to US customers through Affirm partnership

Article
Aug 31, 2021

The etailer will offer Affirm as a payment option for its US customers, which can sharpen Affirm’s edge against competitors and help Amazon stay ahead as BNPL services gain steam.

Big Tech’s cybersecurity commitments likely aren’t enough to stem rising attacks

Big Tech’s cybersecurity commitments likely aren’t enough to stem rising attacks

Article
Aug 27, 2021

The CEOs of top tech firms met with Biden to discuss US cybersecurity. Though cooperation may help, meaningful change will require legislation or the enforcement of mandatory security standards.

In Canada, less than 50% of households will subscribe to pay TV in 2022

In Canada, less than 50% of households will subscribe to pay TV in 2022

Article
Aug 27, 2021

In 2022, 48.9% of households in Canada will have pay TV, marking a massive and continuing trend of cable cord-cutting in the country.

Instacart accounts for 1 in 5 US grocery ecommerce sales, but its share is decreasing

Article
Aug 25, 2021

Instacart's growth exploded in 2020, with sales increasing by 229.7% over 2019, for a total of $23.42 billion. But by the end of 2021, the grocery delivery company's sales will grow by a comparatively small 11.3%, which is in line with market norms.

The top 5 US grocery ecommerce retailers of 2021

The top 5 US grocery ecommerce retailers of 2021

Article
Aug 25, 2021

Walmart outsells Amazon in this key category

3 Ways to Embrace Agile Retail and Out-Innovate Amazon This Holiday | Sponsored Content | Tech-Talk Webinar | On-Demand

Video
Aug 24, 2021

Watch the eMarketer Tech-Talk Webinar featuring Elissa Quinby, senior director, retail marketing, Quantum Metric, to get your digital experience ready for the holiday season and learn how to avoid ecommerce setbacks.

Will we see a digital dollar, will Bitcoin replace money, and Facebook's Diem project

Will we see a digital dollar, will Bitcoin replace money, and Facebook's Diem project

Audio
Aug 24, 2021

On today's episode, we discuss when we might see a digital "Govcoin," why it matters, and what Amazon, Facebook, and AMC are up to in the world of cryptocurrency. Tune in to the discussion with eMarketer research analyst Grace Broadbent and financial technology analyst at Insider Intelligence Victor Chatenay.

Siri, Alexa, and Google Assistant popularity varies across US age groups

Siri, Alexa, and Google Assistant popularity varies across US age groups

Article
Aug 23, 2021

Hey, Siri, show voice assistant user stats

US Out-of-Home Ad Spending 2021

US Out-of-Home Ad Spending 2021

Report
Aug 23, 2021

The outdoor advertising market begins to recoup its losses after a difficult 2020.

A new era in retail and ecommerce is emerging

A new era in retail and ecommerce is emerging

Article
Aug 20, 2021

The year 2021 marks a new era for retail and ecommerce. The pandemic drove a massive shift in almost everything digital, and while 2020 will remain an anomaly in terms of the frenzied pace of adoption, consumers’ new behavior is here to stay. Over the next five years, digital activities will continue growing from today’s accelerated base.

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