The forecast: In 2022, 48.9% of households in Canada will have pay TV, marking a massive and continuing trend of cable cord-cutting in the country.
A deeper dive:
Looking ahead: Pay TV households will continue to decline in Canada. By 2025, we predict that just 7.0 million households will maintain pay TV subscriptions, a total share of 43.1% of all households.
A previous version of this article did not include a note on eMarketer's definition of Pay TV. That issue has been corrected.