Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
A look at the biggest US advertisers in podcasting

A look at the biggest US advertisers in podcasting

Article
Oct 04, 2021

BetterHelp is by far the biggest US podcast ad spender, laying out $35.7 million in the first seven months of 2021—more than twice as much as the next-largest advertiser, ZipRecruiter, which allocated $13.6 million.

Netflix takes the CTV crown in the US streaming wars

Netflix takes the CTV crown in the US streaming wars

Article
Oct 01, 2021

In the US, Netflix is the top video streaming platform on connected TV devices, drawing 26% of all viewing time via devices like smart TVs and game consoles in June 2021.

Ring risks burning months of public trust-building with home surveillance drone

Article
Sep 30, 2021

Amazon could take steps backw with security drones and robots: The release of a controversial new in-home Ring drone could negate months of efforts by the company to soften its image and improve privacy practices.

3 new things in retail: Proximity mobile pay, Shopify goes big internationally, and we answer your latest retail questions

3 new things in retail: Proximity mobile pay, Shopify goes big internationally, and we answer your latest retail questions

Article
Sep 21, 2021

Take a look at some of Insider Intelligence's latest retail stories.

Amazon Business has grown about 50% each year since 2018

Amazon Business has grown about 50% each year since 2018

Article
Sep 21, 2021

Amazon Business, which has grown rapidly since its launch in 2015, will increase its US product sales by 43.5% year over year to reach $27.59 billion in 2021.

US Digital Grocery Forecast 2021

US Digital Grocery Forecast 2021

Report
Sep 21, 2021

US digital grocery sales grew 63.9% year over year during the pandemic in 2020. In 2021, sales will reach $122.39 billion. This report details the emerging trends in digital grocery and the implications for key players in the space.

Spotify poised to overtake Apple Podcasts this year

Article
Sep 20, 2021

Spotify is still expanding its podcast listenership in the US, while Apple Podcasts’ has essentially stagnated. In fact, Spotify will narrowly surpass Apple in this metric by the end of this year.

Advertisers report low confidence in most digital ad channels

Article
Sep 17, 2021

Advertisers aren't confident that their digital ads are working: A shift to digital channels in 2020 coincided with changes to tracking and privacy that have shaken advertiser faith.

Amazon delivers healthcare, price transparency, and Alexa's 'refill my prescription' feature

Amazon delivers healthcare, price transparency, and Alexa's 'refill my prescription' feature

Audio
Sep 14, 2021

On today's episode, we discuss the many different ways that Amazon is delivering healthcare, its new online cost comparison tool, and how quickly the company will put its stamp on the health space. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Lisa Phillips.

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How Amazon is leveraging its non-ecommerce retail

Article
Sep 14, 2021

Amazon operates close to 600 physical stores in the US, the majority of which are locations of grocer Whole Foods Market, which Amazon acquired in 2017.

How Amazon, Walmart, and Target compare in digital grocery sales

How Amazon, Walmart, and Target compare in digital grocery sales

Article
Sep 14, 2021

Walmart Inc. will outsell Amazon in the US digital grocery market this year, generating $35.38 billion in sales over the ecommerce giant’s $29.12 billion.

3 burning questions about retail and ecommerce

Article
Sep 13, 2021

More than 1,400 people registered to learn about social commerce, purpose-driven brands, and grocery ecommerce. The audience had lots of questions for our analysts. Here are three we think brands and retailers should know.

TV dominates OTT viewing in North America, as TV devices fight for market share

TV dominates OTT viewing in North America, as TV devices fight for market share

Article
Sep 13, 2021

In North America, TV is the dominant screen for viewing OTT video content, accounting for 82% of time spent on the activity in Q2 2021.

Amazon plans offensive against Shopify with point-of-sale solution

Article
Sep 10, 2021

The etailer is working on a new point-of-sale solution for non-Amazon merchants with features like contactless enablement, customer analytics, and inventory management.

Amazon's first-ever smart TVs will provide leverage in both the CTV space and TV measurement

Article
Sep 10, 2021

Amazon’s new smart TVs will disrupt both the connected TV (CTV) and TV measurement industries: Amazon Fire TV is already a major player, but its new CTV lines will let it take advantage of the ongoing fracturing of TV measurement.

Forecast: Just how big is Amazon Prime and how fast will it grow?

Article
Sep 10, 2021

At the heart of Amazon's flywheel is Amazon Prime—a subscription service that includes a wide variety of perks such as discounts on select items, expedited shipping, and online videos, games, and music, to name a few.

The Power of Amazon

The Power of Amazon

Report
Sep 09, 2021

When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

Three questions on Facebook, Amazon, and fall’s TV season

Article
Sep 09, 2021

Read Insider Intelligence's recent stories.

Amazon's department store, Warby Parker's going public, and is the online shopping boom over?

Amazon's department store, Warby Parker's going public, and is the online shopping boom over?

Audio
Sep 08, 2021

On today's episode, we discuss why Amazon is diving into department stores, what they might look like, and what kind of impact they might have. We then talk about how some other retail giants fared in Q2, whether the online shopping boom has run its course, and where Warby Parker and Allbirds go from here. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

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