Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Advertisers report low confidence in most digital ad channels

Article
Sep 17, 2021

Advertisers aren't confident that their digital ads are working: A shift to digital channels in 2020 coincided with changes to tracking and privacy that have shaken advertiser faith.

Amazon delivers healthcare, price transparency, and Alexa's 'refill my prescription' feature

Amazon delivers healthcare, price transparency, and Alexa's 'refill my prescription' feature

Audio
Sep 14, 2021

On today's episode, we discuss the many different ways that Amazon is delivering healthcare, its new online cost comparison tool, and how quickly the company will put its stamp on the health space. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Lisa Phillips.

How Amazon is leveraging its non-ecommerce retail

Article
Sep 14, 2021

Amazon operates close to 600 physical stores in the US, the majority of which are locations of grocer Whole Foods Market, which Amazon acquired in 2017.

How Amazon, Walmart, and Target compare in digital grocery sales

How Amazon, Walmart, and Target compare in digital grocery sales

Article
Sep 14, 2021

Walmart Inc. will outsell Amazon in the US digital grocery market this year, generating $35.38 billion in sales over the ecommerce giant’s $29.12 billion.

3 burning questions about retail and ecommerce

Article
Sep 13, 2021

More than 1,400 people registered to learn about social commerce, purpose-driven brands, and grocery ecommerce. The audience had lots of questions for our analysts. Here are three we think brands and retailers should know.

TV dominates OTT viewing in North America, as TV devices fight for market share

TV dominates OTT viewing in North America, as TV devices fight for market share

Article
Sep 13, 2021

In North America, TV is the dominant screen for viewing OTT video content, accounting for 82% of time spent on the activity in Q2 2021.

Amazon plans offensive against Shopify with point-of-sale solution

Article
Sep 10, 2021

The etailer is working on a new point-of-sale solution for non-Amazon merchants with features like contactless enablement, customer analytics, and inventory management.

Amazon's first-ever smart TVs will provide leverage in both the CTV space and TV measurement

Article
Sep 10, 2021

Amazon’s new smart TVs will disrupt both the connected TV (CTV) and TV measurement industries: Amazon Fire TV is already a major player, but its new CTV lines will let it take advantage of the ongoing fracturing of TV measurement.

Forecast: Just how big is Amazon Prime and how fast will it grow?

Article
Sep 10, 2021

At the heart of Amazon's flywheel is Amazon Prime—a subscription service that includes a wide variety of perks such as discounts on select items, expedited shipping, and online videos, games, and music, to name a few.

The Power of Amazon

The Power of Amazon

Report
Sep 09, 2021

When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

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Three questions on Facebook, Amazon, and fall’s TV season

Article
Sep 09, 2021

Read Insider Intelligence's recent stories.

Amazon's department store, Warby Parker's going public, and is the online shopping boom over?

Amazon's department store, Warby Parker's going public, and is the online shopping boom over?

Audio
Sep 08, 2021

On today's episode, we discuss why Amazon is diving into department stores, what they might look like, and what kind of impact they might have. We then talk about how some other retail giants fared in Q2, whether the online shopping boom has run its course, and where Warby Parker and Allbirds go from here. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

Amazon Care expands in-person care to 20 more cities

Article
Sep 07, 2021

Amazon Care scales up its in-person care services: We unpack what its next step could be and why other telehealth providers are also not slowing down their telehealth rollout despite plunging consumer usage in recent months.

eMarketer Snapshot: US Retail and Ecommerce

Article
Sep 06, 2021

This Snapshot includes infographics illustrating our proprietary forecast on the US retail market’s online and offline sales, ad spend trends, as well as where and what shoppers are buying.

The Weekly Listen: The attention recession, why shoppers like SMS, and is Peloton slowing down?

The Weekly Listen: The attention recession, why shoppers like SMS, and is Peloton slowing down?

Audio
Sep 03, 2021

On today's episode, we discuss the likelihood of an attention recession, if Peloton's troubles are temporary, what shoppers think of SMS marketing, Amazon's podcast moves, TikTok for small businesses, the best work-from-home perks a company can offer, how the weather can make you friendlier, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

The pandemic has changed the way people shop for groceries

The pandemic has changed the way people shop for groceries

Article
Sep 03, 2021

Before the pandemic, 84% of US adults shopped for groceries in stores, but as of June 2021, that number's slipped down to 70%.

Walmart has cornered more than 25% of the US grocery ecommerce market

Article
Sep 02, 2021

Walmart edged out Amazon in 2020 as the leading US grocery ecommerce retailer. We expect Walmart to continue outselling Amazon in grocery ecommerce sales through our 2023 projections.

Amazon brings BNPL to US customers through Affirm partnership

Article
Aug 31, 2021

The etailer will offer Affirm as a payment option for its US customers, which can sharpen Affirm’s edge against competitors and help Amazon stay ahead as BNPL services gain steam.

Big Tech’s cybersecurity commitments likely aren’t enough to stem rising attacks

Big Tech’s cybersecurity commitments likely aren’t enough to stem rising attacks

Article
Aug 27, 2021

The CEOs of top tech firms met with Biden to discuss US cybersecurity. Though cooperation may help, meaningful change will require legislation or the enforcement of mandatory security standards.

In Canada, less than 50% of households will subscribe to pay TV in 2022

In Canada, less than 50% of households will subscribe to pay TV in 2022

Article
Aug 27, 2021

In 2022, 48.9% of households in Canada will have pay TV, marking a massive and continuing trend of cable cord-cutting in the country.

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