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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

In the UK digital ad market, format shifts have fueled duopoly dynamics

Article
May 13, 2021

The ad market in the UK suffered during 2020, but the decline in spending was only marginal as digital investment took up much of the slack. Indeed, the resilience of digital formats has been palpable amid the pandemic.

eBay jumps into embedded lending for its UK merchants

Article
May 13, 2021

eBay rolls out lending to UK SMBs: The ecommerce giant is partnering with embedded finance platform YouLend to extend loans to its sellers—giving the former a chance to make itself stickier for platform sellers and the latter access to data and loan growth.

The most interesting takeaways from Amazon's Q1, its grocery efforts, and in-store 'nevers'

The most interesting takeaways from Amazon's Q1, its grocery efforts, and in-store 'nevers'

Audio
May 11, 2021

On today's episode, we discuss the most interesting aspects of Amazon's Q1 results, including whether it's losing in groceries, shoppers who may never go back into stores, and how local businesses are fighting back against Amazon in Canada. Tune in to the discussion with eMarketer director of forecasting Cindy Liu and analyst at Insider Intelligence Daniel Keyes.

Duopoly still rules the global digital ad market, but Alibaba and Amazon are on the prowl

Duopoly still rules the global digital ad market, but Alibaba and Amazon are on the prowl

Article
May 10, 2021

The duopoly of Facebook and Google still dominates digital ad revenues worldwide, but a collective rival from the ecommerce industry is showing momentum.

3 trends from this year’s NewFronts

Article
May 07, 2021

NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.

Amazon Care scores its first customer—and it certainly won’t be its last

Amazon Care scores its first customer—and it certainly won’t be its last

Article
May 06, 2021

Amazon's virtual care arm Amazon Care just landed its first employer customer—here's why more will follow suit.

Watch for CTV and social platforms at this week’s NewFronts

Article
May 03, 2021

What to look out for at the NewFronts: CTV and social video will shine at this week's digital upfront presentations, as both formats have grown rapidly over the past year.

In the UK, search’s saving grace was strong growth in ecommerce

In the UK, search’s saving grace was strong growth in ecommerce

Article
May 02, 2021

Search had a challenging time during the pandemic. Spend grew just 5.3% to £7.34 billion ($9.41 billion) in 2020, down from 17.7% the previous year and significantly down on our pre-pandemic estimate of 12.2% growth. However, this latest forecast is a reversal on our interim August 2020 estimate, when we expected a decline of 1.7% for the year.

Amazon will make over 10 times the ecommerce channel ad revenues of its closest rival

Amazon will make over 10 times the ecommerce channel ad revenues of its closest rival

Article
Apr 30, 2021

Amazon's ad revenue is crushing competition

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UK Digital Ad Spending 2021

UK Digital Ad Spending 2021

Report
Apr 29, 2021

Digital advertising confounded the conditions of the past year or so and will attract more than three-quarters of total media ad spending in 2021—£19.23 billion ($24.66 billion). Video has been the biggest driver of digital spend during this time.

Worldwide Digital Ad Spending 2021

Worldwide Digital Ad Spending 2021

Report
Apr 29, 2021

Last year, China was the only market to see overall ad spending growth, although digital ad spending performed well almost everywhere. This year, every country will see growth in almost every category.

Amazon’s Sponsored Brands now make up nearly one-quarter of its console ad business

Amazon’s Sponsored Brands now make up nearly one-quarter of its console ad business

Article
Apr 28, 2021

Amazon's ad biz expands: The platform's higher-funnel Sponsored Brand option is growing in popularity, making its ad business appealing to marketers that want to target customers in all parts of their journey.

Amazon dominates US ecommerce, though its market share varies by category

Amazon dominates US ecommerce, though its market share varies by category

Article
Apr 27, 2021

Amazon’s US ecommerce sales will grow by 15.3% this year to $367.19 billion after a meteoric 44.1% rise in sales during 2020.

US Ecommerce by Category 2021

US Ecommerce by Category 2021

Report
Apr 27, 2021

The pandemic led to unprecedented growth in US ecommerce sales. Even as sales growth returns to somewhat normal levels in 2021, total sales will far exceed our pre-pandemic estimates.

Amazon is in fashion in the UK, with ASOS trailing behind

Amazon is in fashion in the UK, with ASOS trailing behind

Article
Apr 26, 2021

Here are the 10 most visited fashion sites in the UK

Amazon leans into AR shopping with new hair salon

Amazon leans into AR shopping with new hair salon

Article
Apr 21, 2021

Amazon’s AR push: The ecommerce giant has opened an in-person hair salon to show off its new augmented reality (AR) tools. Were Amazon to integrate AR into its site, it could make this experimental mode of shopping commonplace.

Podcasting will surpass $2 billion by 2023

Article
Apr 21, 2021

Podcasting will continue on its upward trajectory: However, stakeholders will need to assess their priorities when it comes to advertising as fragmentation continues to present an interesting challenge.

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