Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Ring’s new data request policy adds needed transparency but larger questions over police partnership loom large

Article
Jun 04, 2021

The company will require law enforcement agencies to publicly post their data requests on Ring’s Neighbors app for users to see. While the move adds transparency, it’s unlikely to resolve the core concerns around Ring’s police partnerships.

Target and Walmart plan competing June sales events during Amazon’s Prime Day

Article
Jun 04, 2021

Shortly after Amazon confirmed Prime Day for June 21 and 22, both retailers introduced coinciding sales events as competition continues heating up in the retail space.

The Weekly Listen: Ads' cautious optimism, Facebook shopping, and Snapchat AR glasses No. 4

The Weekly Listen: Ads' cautious optimism, Facebook shopping, and Snapchat AR glasses No. 4

Audio
Jun 04, 2021

On today's episode, we discuss how advertisers are adjusting as the pandemic eases in the US, whether Facebook Live Shopping can get off the ground, online shopping's deceleration, if faster delivery can really help retailers compete with Amazon, what to make of Snapchat's fourth-generation augmented reality glasses, and how much time we really have to enjoy life. Tune in to the discussion with eMarketer senior analyst Sara M. Watson, analyst Daniel Keyes, and analyst at Insider Intelligence Blake Droesch.

Amazon emerges as the third digital ad giant, who's No. 4, and Netflix gaming

Audio
Jun 03, 2021

On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Amazon reportedly schedules Prime Day for June

Article
May 28, 2021

Amazon’s flagship sales event is reportedly scheduled for June despite historically taking place in July—and being delayed to October in 2020—in a bid to maximize the event’s performance.

Truepill trickles into virtual primary care and diagnostics

Truepill trickles into virtual primary care and diagnostics

Article
May 28, 2021

Truepill trickles into virtual care: The digital pharmacy is diving into primary care and diagnostics, similar to Capsule—a move that’ll cushion them from giants like Amazon encroaching on their corners of the digital health landscape.

Amazon faces its first US government antitrust suit, and it certainly won’t be its last

Article
May 27, 2021

Amazon's antitrust debut: DC's lawsuit marks the company's first formal complaint by the US government—but with several probes ongoing and with Amazon continuing its rapid expansion, more suits are certain to come soon.

Amazon sued by DC attorney general over pricing policy

Article
May 27, 2021

Washington’s attorney general filed a complaint regarding Amazon’s pricing policy for third-party sellers, potentially opening the door for other platforms to compete with Amazon’s prices.

Roku’s rumored smart home expansion could accelerate smart device interoperability

Article
May 26, 2021

The connected TV giant’s focus on ad revenue and interoperability could give it an advantage over competitors like Amazon and Google in the smart home space.

Why US adults avoid buying directly from brands online

Why US adults avoid buying directly from brands online

Article
May 26, 2021

Delivery logistics are deterring shoppers

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Snapchat’s push into augmented reality shopping is set up for success

Article
May 24, 2021

Snapchat goes all in on AR ecommerce: The platform's long history with augmented reality innovation gives it a boost over competitors like Amazon or Pinterest looking to leverage AR for shopping.

Google and Shopify partner to unite 1.7M merchants with Google’s suite of services

Article
May 20, 2021

Google dives deeper into ecommerce with Shopify: The two companies have worked out an integration that will give Shopify's merchants easy access to Google's suite of features, contributing to its over 1 billion daily shopping journeys.

Amazon’s MGM acquisition could give it a watch-time boost

Article
May 19, 2021

Amazon to buy MGM library: The deal would give Amazon leverage over rivals that license out MGM content—plus, it could help the company increase watch time on Prime Video.

Amazon stretches into another corner of healthcare: diagnostics

Article
May 18, 2021

Amazon’s next healthcare frontier: The tech giant is reportedly considering the launch of an at-home healthcare diagnostics business—a move that would bolster its other healthcare businesses and shake up the digital health world.

Privacy as a Competitive Advantage

Privacy as a Competitive Advantage

Report
May 18, 2021

Privacy is more than just a compliance concern—it’s an opportunity for differentiation. This report features four case studies that highlight how emerging technology platforms are establishing privacy and trust to gain a competitive advantage.

In the UK digital ad market, format shifts have fueled duopoly dynamics

Article
May 13, 2021

The ad market in the UK suffered during 2020, but the decline in spending was only marginal as digital investment took up much of the slack. Indeed, the resilience of digital formats has been palpable amid the pandemic.

eBay jumps into embedded lending for its UK merchants

Article
May 13, 2021

eBay rolls out lending to UK SMBs: The ecommerce giant is partnering with embedded finance platform YouLend to extend loans to its sellers—giving the former a chance to make itself stickier for platform sellers and the latter access to data and loan growth.

The most interesting takeaways from Amazon's Q1, its grocery efforts, and in-store 'nevers'

The most interesting takeaways from Amazon's Q1, its grocery efforts, and in-store 'nevers'

Audio
May 11, 2021

On today's episode, we discuss the most interesting aspects of Amazon's Q1 results, including whether it's losing in groceries, shoppers who may never go back into stores, and how local businesses are fighting back against Amazon in Canada. Tune in to the discussion with eMarketer director of forecasting Cindy Liu and analyst at Insider Intelligence Daniel Keyes.

Duopoly still rules the global digital ad market, but Alibaba and Amazon are on the prowl

Duopoly still rules the global digital ad market, but Alibaba and Amazon are on the prowl

Article
May 10, 2021

The duopoly of Facebook and Google still dominates digital ad revenues worldwide, but a collective rival from the ecommerce industry is showing momentum.

3 trends from this year’s NewFronts

Article
May 07, 2021

NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.

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