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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Amazon warehouse workers vote against joining union

Article
May 04, 2022

Amazon workers in Staten Island vote against unionizing: The labor movement isn’t over yet, but the defeat could stall momentum in Big Tech as companies redouble efforts to bust unions.

Amazon, NBCUniversal take product placement to another level via ad formats unveiled at NewFronts

Amazon, NBCUniversal take product placement to another level via ad formats unveiled at NewFronts

Article
May 04, 2022

Virtual product placements are about to become big business: Both Amazon and NBCUniversal touted new ad units during the NewFronts.

Why Victoria’s Secret opened shop on Amazon

Article
May 02, 2022

Victoria’s Secret adds Amazon to its ecommerce playbook: Selling on Amazon’s marketplace enables retailers to find online shoppers where they’re already looking. But doing so comes at a cost.

Big tech doubles down on union busting as labor movement intensifies

Article
Apr 27, 2022

Big Tech squares off against unions: Momentum is on the side of workers seeking higher wages and transparency. How companies address brewing labor movements could be a red flag for regulators.

Can deeper gas discounts drive more people to sign up for Walmart+?

Can deeper gas discounts drive more people to sign up for Walmart+?

Article
Apr 27, 2022

Walmart+ doubled its fuel discount to 10 cents per gallon: Inflated gas prices provide Walmart with an opportunity to drive more people to its membership program.

Spotlight: Black Consumers 2022

Spotlight: Black Consumers 2022

Report
Apr 27, 2022

Nearly 1 in 5 Black consumers in the US view brands as generally disingenuous for holding Black History Month promotions, recent research shows. A partnership with Black consumers should start with a deep understanding and appreciation of the elements that make them, as individuals and as a group, unique.

US Podcast Advertising 2022

US Podcast Advertising 2022

Report
Apr 25, 2022

Podcast listening keeps making gains, and the medium is becoming a bigger part of marketers’ audio strategies.

US marketplace ecommerce sales will reach over $357 billion despite decelerating growth

Article
Apr 25, 2022

Despite slowing growth, US marketplace ecommerce sales are expected to hit $357.26 billion in 2022, making up 34.6% of all online sales.

Buy with Prime extends Amazon’s reach to third-party retailers’ sites

Article
Apr 22, 2022

Amazon looks to blunt Shopify’s momentum: Buy with Prime extends the marketplace’s reach by letting shoppers use their Amazon Prime membership to receive fast shipping on other retailers’ websites.

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The tight labor market could help accelerate contactless checkout adoption

The tight labor market could help accelerate contactless checkout adoption

Article
Apr 22, 2022

Amazon and others are rapidly rolling out contactless checkout: While the pandemic sparked interest in contactless technology, the tight labor market could lead more retailers to adopt the tools.

Brands and retailers look to Earth Day to boost their eco credentials

Brands and retailers look to Earth Day to boost their eco credentials

Article
Apr 20, 2022

Brands and retailers prioritize sustainability for Earth Day, but actions speak louder than words: Amazon, Apple, and Coca-Cola are some of the brands touting their green initiatives this April amid growing consumer concern over the environment.

Clubhouse set the pace in social audio, but is it keeping up with its rivals?

Clubhouse set the pace in social audio, but is it keeping up with its rivals?

Article
Apr 20, 2022

In 2021, social audio app Clubhouse registered a total of 6.7 million downloads in the US. About 42% of those downloads occurred during Q1 2021, when the app received extraordinary media buzz. But as established platforms created copycat features, Clubhouse’s downloads decreased.

IMDb TV rebrands to Amazon Freevee to make inroads into Hulu’s AVOD lead

IMDb TV rebrands to Amazon Freevee to make inroads into Hulu’s AVOD lead

Article
Apr 18, 2022

Amazon’s IMDb TV rebrands to Freevee as ad-supported video gains fans: The name change will highlight the service’s value and may help it better compete with Hulu.

Performance-driven ad formats dominate Latin American retail media markets

Performance-driven ad formats dominate Latin American retail media markets

Article
Apr 18, 2022

In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.

Amazon risks alienating sellers with a new surcharge as its labor struggles continue

Amazon risks alienating sellers with a new surcharge as its labor struggles continue

Article
Apr 15, 2022

Amazon flexes its market power with seller surcharges, anti-union stance: Despite rapid growth during the pandemic, the ecommerce giant is passing fuel and inflation costs onto its sellers while resisting calls to improve working conditions.

Latin America Retail Media Advertising 2022

Latin America Retail Media Advertising 2022

Report
Apr 15, 2022

Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.

A not-so-smart rise in smart speaker ownership

A not-so-smart rise in smart speaker ownership

Article
Apr 07, 2022

As of January 2022, 35% of people ages 12 and over in the US own a smart speaker, up just 2 percentage points from the year before. That’s following an increase of 6 percentage points year over year in 2021.

Amazon’s use of seller data for private-label business is under SEC scrutiny

Article
Apr 07, 2022

Amazon faces investigation into use of third-party seller data: As the SEC looks into Amazon business practices, Congress asks the DOJ to investigate the company for obstruction, which could heighten regulatory pressure on Big Tech.

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