Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Big Tech backs off property expansion—could other businesses follow?

Big Tech backs off property expansion—could other businesses follow?

Article
Jul 19, 2022

Big Tech pauses office expansion: The economic downturn has pushed beleaguered companies like Meta to rethink their strategies. Workers’ reluctance to return is another reason for companies to stall expansion plans.

Amazon backs lobbying coalition opposing tech regulation

Amazon backs lobbying coalition opposing tech regulation

Article
Jul 15, 2022

The scale of Big Tech’s lobbying efforts: Sides lobbying for and against Big Tech regulation are intensifying their efforts before the Senate’s recess. Companies like Amazon are backing groups to stall regulation.

Amazon’s private-label business trim could help with regulatory woes

Amazon’s private-label business trim could help with regulatory woes

Article
Jul 15, 2022

Amazon throws antitrust regulators a bone: The retailer is drastically reducing how many items it sells under its own brands, which may help alleviate government scrutiny into its business practices.

Prime Day 2022 was Amazon's biggest yet as consumers jumped on discounts for everyday items

Prime Day 2022 was Amazon's biggest yet as consumers jumped on discounts for everyday items

Article
Jul 15, 2022

Amazon was once again the big winner of this year’s Prime Day: But inflation took its toll as shoppers focused on household essentials over big-ticket purchases.

Prime Day is a chance for Amazon to flex its advertising power

Prime Day is a chance for Amazon to flex its advertising power

Article
Jul 12, 2022

Prime Day swoops in to fill the personal data vacuum: The two-day sales event is a chance for Amazon to eat up more of the digital ad market.

Prime Day’s $2 billion growth spurt

Prime Day’s $2 billion growth spurt

Article
Jul 12, 2022

This year, Amazon will see $12.52 billion in Prime Day sales worldwide, per our estimates. The US will account for more than 60% of Prime Day sales, but outside of the US, sales growth will be stronger as Amazon brings the shopping event to more international markets.

Amazon turns to influencer marketing to reinvigorate Prime Day

Amazon turns to influencer marketing to reinvigorate Prime Day

Article
Jul 11, 2022

Could influencers help mitigate against slowing Prime Day sales? Amazon is incorporating “creator houses” into its plans for this week’s sale.

Retailers adopt gamification, personalization, and other tactics to reinforce customer loyalty

Retailers adopt gamification, personalization, and other tactics to reinforce customer loyalty

Article
Jul 08, 2022

As customer loyalty grows more elusive, retailers beef up member rewards: Walmart, Starbucks, and Sweetgreen are just some of the companies looking to sweeten the deal to keep customers coming back.

What to expect during Amazon’s Prime Day sale

What to expect during Amazon’s Prime Day sale

Article
Jul 08, 2022

Prime Day isn’t impervious to economic slowdown, but it’ll do just fine: We still expect the event to generate more than $12.5 in revenues this year—and boost spending on other sites too.

US retail ecommerce sales to surpass $1 trillion this year

US retail ecommerce sales to surpass $1 trillion this year

Article
Jul 07, 2022

US retail ecommerce sales will top $1 trillion this year, up 9.4% from $960.44 billion last year. Come 2026, more than $1 in $5 spent on retail will come from ecommerce channels.

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Spotlight: Shopify 2022

Spotlight: Shopify 2022

Report
Jul 06, 2022

Shopify offered a lifeline for merchants during the pandemic. Now, as the ecommerce environment grows more challenging, the company is devising new strategies to help brands expand their reach.

Retailers rethink their retail concepts

Retailers rethink their retail concepts

Article
Jul 01, 2022

Retailers experiment with the role of the store: Gap, Jonathan Adler, and others are testing new retail concepts and tech to determine the best way to leverage their physical presences.

Google among Big Tech companies reacting to Supreme Court abortion ruling

Article
Jun 28, 2022

Big Tech post-Roe: As tech giants like Google respond to abortion rights loss, they face a quagmire of choices about strengthening digital privacy, censorship, and where to do business.

Amazon’s people problem poses an existential threat to its customer experience

Article
Jun 24, 2022

The Amazon way of management’s unanticipated long-term costs: The retailer is running out of people to hire in its US warehouses, which could hinder its service quality and growth.

Can Big Tech manage the surging wave of unionization?

Article
Jun 24, 2022

Tech’s labor tug of war: Big Tech is raising pay and discouraging union efforts, but an increasing number of workers are banking on unions to give them a voice in negotiating working conditions and benefits.

How Prime Day will deliver for Amazon’s competitors

How Prime Day will deliver for Amazon’s competitors

Article
Jun 23, 2022

Prime Day will once again prove to be a major retail event this year, not just for Amazon but for its competitors as well.

Big tech implores US congress to pass chip subsidies

Big tech implores US congress to pass chip subsidies

Article
Jun 17, 2022

$52B chip bill stuck in legislative limbo: The CHIPS for America Act would help offset some of the losses suffered by American chipmakers or allow them to pursue expansion plans.

The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake Walmart?

Audio
Jun 17, 2022

On today's episode, we discuss how much "Top Gun: Maverick" is helping movie theaters recover, why the number of American video game players is shrinking, the headwinds threatening air travel's recovery, how much money Spotify made from podcast ads, when Amazon may overtake Walmart as the largest retailer in the US, an unpopular opinion about the movie-viewing experience, how Bluetooth got its name, and more. Tune in to the discussion with our analysts Dave Frankland and Paul Verna and director of forecasting Oscar Orozco.

Analyst Take: EVs take more than just flipping a switch. Can the grid handle it?

Article
Jun 16, 2022

As EV adoption accelerates, the necessary charging infrastructure to support it lags behind in the US. The Biden administration has ambitious goals to get the country up to speed, but well-crafted implementation will be crucial to protecting the electrical grid. Part of the solution is harnessing the full potential of EV batteries to bolster energy supplies.

Amazon devices find homes in nearly 30% of households

Amazon devices find homes in nearly 30% of households

Article
Jun 15, 2022

As of February 2022, nearly 30% US households with Wi-Fi had an Amazon Fire TV device. More than 20% owned an Echo smart speaker, Fire tablet, or both.

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