Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

The value of US online returns will reach $279.03 billion this year, more than doubling since 2019

Article
Dec 02, 2022

The share of online purchases that shoppers return keeps rising: That’s a growing challenge for retailers seeking to rein in costs without hindering the customer experience.

Big Tech is still making big profits despite investors’ displeasure

Big Tech is still making big profits despite investors’ displeasure

Article
Dec 01, 2022

Things aren’t all that bad for Big Tech: Sustaining pandemic-era revenues was likely never realistic. But major tech companies are still raking in enormous profits, despite Wall Street investors’ outcry.

Amazon Ads' reporting mishap on Black Friday gives retail media a (temporary) black eye

Amazon Ads' reporting mishap on Black Friday gives retail media a (temporary) black eye

Article
Nov 29, 2022

Amazon Ads fail at the worst possible time: A measurement mishap on Black Friday extended into the weekend and cost some agencies and brands dearly.

Cyber Monday was the biggest online shopping day ever

Cyber Monday was the biggest online shopping day ever

Article
Nov 28, 2022

Good deals drove consumers to spend big on Cyber Monday: US retail ecommerce sales may hit a record $11.3 billion—5.8% more than last year, per Adobe Analytics data.

How search is shifting in 5 charts

How search is shifting in 5 charts

Article
Nov 28, 2022

Though the ad industry has had a notoriously difficult year, search advertising is well positioned to grow in the years to come. On the consumer side, however, search behaviors are shifting, which could spell danger for those who don’t innovate.

Black Friday sales rise 12% YoY

Black Friday sales rise 12% YoY

Article
Nov 26, 2022

A surprisingly strong start to the Cyber Five: Steep discounts drove record sales on Thanksgiving and Black Friday, as US consumers flocked to stores as well as ecommerce sites and apps over the holiday weekend.

Amazon promotes payment offerings to capitalize on Cyber 5 sales

Amazon promotes payment offerings to capitalize on Cyber 5 sales

Article
Nov 23, 2022

The etailer is offering signup bonuses on its cards and other incentives to ensure payments volume stays within the company.

Amazon layoffs could make its customer experience problem worse

Amazon layoffs could make its customer experience problem worse

Article
Nov 22, 2022

Amazon has a customer satisfaction problem: Shoppers complain of delayed deliveries, poor customer service, and irrelevant search results, dragging its satisfaction rating to a record low.

Big Tech in chaos as layoffs, losses add up

Big Tech in chaos as layoffs, losses add up

Article
Nov 21, 2022

The Great Tech Recession: Tech’s losses accrue with Twitter chaos and Big Tech bleeding money and workers. The industry is losing its connection with the consumers and talent who built it.

The Power of Walmart

The Power of Walmart

Report
Nov 21, 2022

This report looks at 12 of Walmart’s most important business areas, examining their maturity, disruption of the market, leverage over partners, integration with other products, and five-year outlook.

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Why Walmart has a case of the (Cyber) Mondays

Why Walmart has a case of the (Cyber) Mondays

Article
Nov 21, 2022

Walmart takes a shot across the bow at Amazon: The retailer’s latest holiday marketing campaign aims to go after Amazon’s dominance of online shopping holidays.

Meta, Lyft, and Salesforce shed millions of square feet of office space

Meta, Lyft, and Salesforce shed millions of square feet of office space

Article
Nov 17, 2022

Big Tech’s real estate addiction cured by downturn: Companies are reversing their office expansion plans to cut costs. Long-term, the move makes more financial sense than layoffs given the rise of remote work.

Amazon plans 10,000 job cuts in retail, devices, and HR

Amazon plans 10,000 job cuts in retail, devices, and HR

Article
Nov 16, 2022

It’s Amazon’s turn to cut jobs: Amazon comes to terms with economic realities, cutting 1% of its workforce to better prepare for Q4 headwinds, uncertainty, and earnings slowdowns, which could lead to further layoffs in 2023.

Analyst Take: What's driving the UK rush on retail media networks?

Analyst Take: What's driving the UK rush on retail media networks?

Article
Nov 16, 2022

British supermarket Morrisons became the latest UK retailer to unveil its own retail media network in September. It follows similar moves by Tesco, Boots, and Sainsbury’s—heralding an acceleration of retail media in the UK. This Analyst Take will explore what’s driving the shift, as well as our predictions for the future of UK retail media networks.

How Apple, Google, Amazon, and Twitter seek to disrupt finance

Article
Nov 16, 2022

Here’s what Apple, Google, Amazon, and Twitter are doing to build out a space in financial services—and how Big Tech’s expansion into banking will impact the industry.

Walmart’s strength in grocery helped power it through a better-than-expected Q3

Walmart’s strength in grocery helped power it through a better-than-expected Q3

Article
Nov 16, 2022

Things are looking up for Walmart: The retailer made headway on its inventory glut and gained grocery share in Q3, but discretionary categories struggled.

While retailers pulled holiday sales into October, challenges may lie ahead

While retailers pulled holiday sales into October, challenges may lie ahead

Article
Nov 16, 2022

Retail sales rose 1.3% in October: That suggests retailers were successful in pulling the holidays forward. However, Target’s Q3 earnings show what consumers are buying is changing.

Amazon tries retail telehealth with its new Amazon Clinic

Amazon tries retail telehealth with its new Amazon Clinic

Article
Nov 15, 2022

Amazon gets back in the telehealth game with Amazon Clinic: It’s partnering with HealthTap and SteadyMD to treat common ailments—but competitors already offer more comprehensive services.

Salesforce lays off workers as tech, banks buckle under interest rate hike

Salesforce lays off workers as tech, banks buckle under interest rate hike

Article
Nov 14, 2022

Activist investor pressures Salesforce to slash staff: A string of tech layoffs last week follows the Fed’s interest rate hike. But tech talent scavengers should keep companies on their toes.

Amazon briefly teased an Amazon Clinic video on YouTube

Amazon briefly teased an Amazon Clinic video on YouTube

Article
Nov 10, 2022

Amazon cuts costs, not care: We look at Amazon’s unsurprising cost-cutting moves and why its healthcare ventures aren’t on the table.

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