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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Amazon and Affirm extend partnership to Canada to boost sales, bolster market share

Article
Sep 23, 2022

Affirm can maintain its market lead by working with the country’s largest etailer, and Amazon can use a growing payment method to avoid bleeding customers to rivals.

Meta’s losses show the metaverse’s costly risk

Article
Sep 22, 2022

Zuck has a golden opportunity if he doesn't muck it up: Meta’s market valuation drops are tied to its metaverse aspirations. Its upcoming product releases need to be crowd pleasers.

The Weekly Listen: Amazon's NFL Debut, TikTok the search engine, and buying with emojis

Audio
Sep 22, 2022

On today's episode, we discuss how Amazon's Thursday Night Football debut went, whether TikTok might be the new search engine, if people want to buy things with emojis, how many folks will sign up to Netflix with ads, how many ads are too many, an explanation of whether Apple is the dark horse of search, how much the world doesn't recycle, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Evelyn Mitchell.

Kroger, Sam’s Club, and Best Buy expand their retail media networks

Kroger, Sam’s Club, and Best Buy expand their retail media networks

Article
Sep 20, 2022

Retailers look for more ways to monetize their customer bases: Kroger, Sam’s Club, and Best Buy keep seeking new ways to entice advertisers to their retail media networks.

Spotlight: US Digital Grocery Forecast 2022

Spotlight: US Digital Grocery Forecast 2022

Report
Sep 19, 2022

Inflation will drive sales growth, but consumers are also spending more of their overall grocery dollars online.

It will take more than a creator fund for Amazon’s live audio push to work

It will take more than a creator fund for Amazon’s live audio push to work

Article
Sep 16, 2022

Is there user demand for social audio? Results are mixed, but Amazon is pressing on with a creator fund for audio app Amp.

The Weekly Listen: Peloton goes D2Someone, Disney's membership program, and the least intrusive ads

Audio
Sep 15, 2022

On today's episode, we discuss Peloton's strategy to sell through Amazon, how much people really trust influencers, what to make of The Walt Disney Co.'s new membership program, what to do about a tidal wave of returns, which brand has the least intrusive ads, an explanation of what makes retail apps sticky, how much different countries spend on their militaries, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Dave Frankland and Suzy Davidkhanian.

Which retailers benefited most from Prime Day 2022?

Which retailers benefited most from Prime Day 2022?

Article
Sep 15, 2022

Prime Day is Amazon’s biggest sales event, but it offers other retailers a boost as well. This year, 44% of Prime Day digital buyers in the US considered shopping only on Amazon, while 32% checked out Walmart and 24% browsed Target as well.

Luxury Goods 2022

Luxury Goods 2022

Report
Sep 14, 2022

The personal luxury goods sector is riding a wave of high demand in the US and China, buoyed by wealthier consumers who are relatively immune to the impact of price increases. But brands will need to appeal to the rising Gen Z consumer, as well as strengthen loyalty among their most important customers.

US FTC investigating Amazon’s iRobot acquisition

Article
Sep 13, 2022

Amazon’s iRobot deal under investigation: iRobot’s fate hangs in the balance as interest groups and the FTC target the acquisition. If the deal fails, Amazon can make its own robot vacuums while iRobot flounders.

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US Voice Assistants and Smart Speakers Forecast 2022

US Voice Assistants and Smart Speakers Forecast 2022

Report
Sep 13, 2022

Voice assistant and smart speaker users are still increasing, but growth for brands will increasingly come from engaging existing users. Voice assistants are still very much in the process of transforming how users interact with and across devices.

The holiday shopping season is starting earlier than ever

The holiday shopping season is starting earlier than ever

Article
Sep 12, 2022

Consumers plan to get an early start on holiday shopping: That’s good news for retailers as it should help smooth out the traditional late-season shipping bump.

US Search Ad Spending 2022

US Search Ad Spending 2022

Report
Sep 12, 2022

It’s not the fastest-growing channel, but paid search is still a vital component of the digital advertising ecosystem, especially as privacy changes and a potential recession put ad budgets in jeopardy.

White House’s Big Tech reforms are a warning shot to the ad industry

Article
Sep 12, 2022

The digital ad industry is under regulatory scrutiny: Reforms laid out by the Biden administration focus on the use of personal data for advertising purposes.

The Weekly Listen: Facebook's plan to be cool, What's(Super)App, and TikTok on CTVs

Audio
Sep 08, 2022

On today's episode, we discuss Facebook's plan to be cool again, Amazon testing a TikTok-style feed, what to make of the price of Netflix with ads, WhatsApp's superpowers in India, TikTok and YouTube making TV their new home, an unpopular opinion about ad-free social media, the most livable cities in the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell and Max Willens.

How the top 5 Prime Day categories shifted this year

How the top 5 Prime Day categories shifted this year

Article
Sep 07, 2022

While Amazon Prime Day was bigger than ever this year, one key category took a hit. Electronics sales decreased by 5% from last Prime Day, while growth shot past 25% in home, garden, and tools, as well as in beauty and health.

The Daily: Amazon's NFL rights tipping point, cookie-cutter streaming platforms, and Netflix steals 2 Snap ad execs

Audio
Sep 07, 2022

On today's episode, we discuss the significance of Amazon securing the rights to NFL Thursday Night Football, how the broadcast could look different, and what other tech players might secure sports rights in the future. "In Other News," we talk about whether video streaming platforms looking too similar is a problem and what to make of two Snapchat ad execs going to Netflix. Tune in to the discussion with our analysts Andrew Lipsman and Paul Verna.

Amazon warehouses’ rooftop solar fires signal a threat to renewable energy

Article
Sep 06, 2022

6 Amazon warehouses, 6 solar fires: Solar panel fires and explosions at Amazon facilities were linked to poor installation practices. The problem underscores the need for more cleantech training and safety.

The Digital Shelf for CPG Brands 2022

The Digital Shelf for CPG Brands 2022

Report
Sep 06, 2022

The digital shelf has grown more competitive for CPG brands amid the rise of grocery ecommerce and increasing retail media ad spend.

Shopify isn’t taking Amazon’s encroachment onto its turf lightly

Article
Sep 02, 2022

Shopify warns merchants against using Amazon’s ‘Buy with Prime’ service: The move is a sign that Shopify is growing concerned about its ability to combat the retail giant.

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