Physical stores represent retail media's largest untapped growth opportunity, but the industry's ecommerce-first infrastructure is preventing that potential from being realized. "Retail media in the US was never built for physical stores," said our analyst Sarah Marzano at EMARKETER's Commerce Media Trends Summit. "The system we built was designed around ecommerce native signals, ecommerce native formats, and ecommerce native measurement."

Mcommerce is lucrative in the UK. But retailers must continue evolving their apps and mobile sites to stay competitive in the age of AI.

Publicis tells clients it no longer recommends The Trade Desk as both feel pressure from the rise of walled-garden tech platforms.

An integration with Reddit and Pacvue plugs Reddit into more than 100 networks as the platform’s AI citations and ad sales climb.

In-store is retail media’s biggest missed opportunity. Ecommerce-first design, weak measurement, and internal friction keep budgets small, even as stores drive most sales. Closing the gap demands new standards, aligned incentives, and real infrastructure investment.

Amazon Prime Video hikes its ad-free price by 67%, making ads the default as streaming competition intensifies.

Half of brand and agency marketers worldwide say their top Amazon retail media priority is improving ROI and efficiency of existing spend, according to November 2025 data from Skai and Stratably.

Perplexity is challenging an Amazon ban in a court fight over Comet AI that could curb retail media power.

AI is reshaping how consumers in Canada search, shop, and spend time with media. As digital adoption deepens, brands, publishers, and retailers face the need to adapt to AI-driven discovery and commerce, or risk losing out in a rapidly changing market.

A rumored late June date would heighten pressure on sellers and competitors while easing Amazon’s YoY comparisons.

Our industry KPI data shows CTV QR code scan rates falling from 0.010% to 0.004% in 2025 as ad clutter and fatigue curb second-screen action.

The AI portal ties health records and wearables together as daily health conversations top 50 million.

Fire TV's new UI weaves ads across screens, tying CTV reach to retail data and programmatic scale.

Ecommerce will gain new momentum coming out of the post-pandemic slump, driven largely by food and beverage sales.

Beehiiv is challenging Substack, as an ad network and flat fees lure creators; but scaling inventory and measurement will test its $50 million goal.

Chatbot use is increasing basket sizes and conversion rates.

To capture a share of limited holiday gains, retailers and brands must zero in on pockets of opportunity across mobile commerce, social platforms, and consumer adoption of AI for shopping.

A WPP court filing reveals $9 billion in spend and rebate income, pushing brands to revisit principal media terms.

While categories like payments, back-end infrastructure, and in-store systems remain relevant, AI has emerged as a defining force in retail tech for 2026.