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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
November 1, 2021
US Programmatic Digital Display Ad Spending, by Device and Transaction Method, 2022 (% of programmatic digital display ad spending on each device)
Description
This chart breaks down the share of programmatic spending that's transacted directly vs. through private marketplaces or open exchanges, depending on whether the inventory is mobile.