August 2, 2021

Share of Time Spent with Spotify Among US Adults Ages 25-54, by Subscription Tier, Q2 2016 & Q2 2021 (% of total)

Methodology

Data is from an Edison Research report titled "Share of Ear Q2 2021" as cited by an August 2021 Westwood One article. 1,000 US teens/adults ages 13+ were surveyed on a quarterly basis during Q3 2020-Q2 2021, with this study reflecting 4,000 respondents that represent a one-year rolling average. Respondents kept a 24-hour diary to record audio usage.