US Internet Users Who Trust a Brand Will Protect Their Information Once They Opt in, by Generation, March 2021 (% of respondents in each group)
Data is from the June 2021 Fluent report titled "Consumers, Data, and Control: Driving Loyalty and Trust Through a Strong Value Exchange." 14,335 US internet users were surveyed online during March 22-23, 2021. Respondents were surveyed online via Fluent's portfolio of owned and operated media properties and are not reflective of the general US population. Fluent is a performance marketing company.