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June 3, 2021

US Internet Users Who Trust a Brand Will Protect Their Information Once They Opt in, by Generation, March 2021 (% of respondents in each group)

Methodology

Data is from the June 2021 Fluent report titled "Consumers, Data, and Control: Driving Loyalty and Trust Through a Strong Value Exchange." 14,335 US internet users were surveyed online during March 22-23, 2021. Respondents were surveyed online via Fluent's portfolio of owned and operated media properties and are not reflective of the general US population. Fluent is a performance marketing company.

Featured In

US Generation Z Demographic and Psychographic Overview Gen Z is the most skeptical—but the least concerned—about brands’ data privacy practices

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Chart Title

US Internet Users Who Trust a Brand Will Protect Their Information Once They Opt in, by Generation, March 2021 (% of respondents in each group)

Publication Date

June 3, 2021

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US Generation Z Demographic and Psychographic Overview Gen Z is the most skeptical—but the least concerned—about brands’ data privacy practices

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Seniors Baby Boomers Generation X Millennials Generation Z United States

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