May 25, 2021

Degree to Which Sustainability Factors into US Adults' Decision-Making About Choosing Brands, April 2021 (% of respondents in each group)


Data is from a May 2021 Stifel and Morning Consult report titled "Sustainable Lifestyle Brands Index." 10,015 adults in China, France, Germany, Italy, the UK, and the US were surveyed online during April 16-25, 2021. Respondents all purchased athletic, activewear, or casual lifestyle clothing or footwear brands, outdoor clothing, or footwear brands (for hiking, skiing, etc.) or sporting goods or outdoor recreation equipment brands in the past 6 months. Respondents were sampled and weighted to be demographically representative.

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