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About
Technologies to Drive Sustainability
As Businesses Strive to Adapt, Consumer-Facing Tech Can Make a Difference
Executive Summary
Consumers, employees, and investors are pushing businesses to adopt sustainable practices. The operational challenges in climate change mitigation are huge, but B2C companies also need to prove to their customers that they’re committed to a more sustainable approach. A range of consumer-facing technologies can help brands and retailers make a difference in ways that are palpable for their customers.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- What is the consumer demand for sustainability?
- Which consumer-facing technologies can help convince eco-conscious customers to buy from you?
- What will drive the growth of these technologies in the future?
WHAT’S IN THIS REPORT? Exploration of key technologies that can drive sustainability in ways that are transparent and meaningful to consumers.
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KEY STAT: Younger generations in particular want businesses to help them lead a more sustainable lifestyle, including by providing information on the carbon impact of their purchases.
authors
Yoram Wurmser
Contributors
- Chris Keating
- Director, Research
- Jessica Lis
- Analyst, Technology
- Amy Rotondo
- Director, US Research
- Karin von Abrams
- Principal Analyst
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