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Technologies to Drive Sustainability

As Businesses Strive to Adapt, Consumer-Facing Tech Can Make a Difference

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About This Report
Businesses know they need to become more sustainable. This report looks at how they can use technology to convince consumers—and employees—of their commitment.
Table of Contents

Executive Summary

Consumers, employees, and investors are pushing businesses to adopt sustainable practices. The operational challenges in climate change mitigation are huge, but B2C companies also need to prove to their customers that they’re committed to a more sustainable approach. A range of consumer-facing technologies can help brands and retailers make a difference in ways that are palpable for their customers.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. What is the consumer demand for sustainability?
  2. Which consumer-facing technologies can help convince eco-conscious customers to buy from you?
  3. What will drive the growth of these technologies in the future?

WHAT’S IN THIS REPORT? Exploration of key technologies that can drive sustainability in ways that are transparent and meaningful to consumers.

KEY STAT: Younger generations in particular want businesses to help them lead a more sustainable lifestyle, including by providing information on the carbon impact of their purchases.

authors

Yoram Wurmser

Contributors

Chris Keating
Director, Research
Jessica Lis
Analyst, Technology
Amy Rotondo
Director, US Research
Karin von Abrams
Principal Analyst

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