July 19, 2020

Change in Social Media Usage Among US and UK Social Media Influencer Followers Since the Coronavirus Pandemic vs. the Likelihood They Will Continue This Usage After Restrictions Lift, May 2020 (% of respondents)


Respondents were asked, "Since the outbreak of coronavirus, to what extent are you spending more or less time on social media on an average day? Once restrictions are relaxed/lifted, how likely are you to continue using social media to the same extent?"


Data is from the July 2020 GlobalWebIndex and Influencer report titled "The Age of Influence." 1,056 UK internet users ages 16-64 and 1,038 US internet users ages 16-64 were surveyed during May 2020. All respondents follow content creators/influencers on social media.