Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal at EMARKETER is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More
Already have a subscription?Sign In

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Get a Demo
March 26, 2020

How Has the Coronavirus Pandemic Impacted US Agency and Marketing Professionals' Advertising Efforts? (% of respondents, March 2020)

Description

Ad marketing professionals were asked how the Coronavirus pandemic has impacted their advertising efforts. Leading responses include held back a campaign from launching until later in the year, adjusted media type usage or shifted budget among media types or stopped or pulled a campaign mid-flight.

Note

Respondents were asked, "In which of the following ways has the Coronavirus (Covid-19) outbreak impacted your recent or ongoing advertising efforts?" Data was provided to eMarketer by Advertiser Perceptions.

Methodology

Data is from the March 2020 Advertiser Perceptions "Coronavirus Effect on Advertising Report." 203 US agency (67%) and marketing professionals (33%) were surveyed during March 17-20, 2020. Respondents are from the Advertiser Perceptions Ad Pros proprietary community who are 100% involved in media brand selection decisions.

"Behind the Numbers" Podcast