February 27, 2020

Leading Challenges to Cross-Screen Video Advertising According to US Agency/Marketing Professionals, Nov 2019 (% of respondents)

Description

Advertising agency and marketing professionals in the United States were asked what they consider to be the top challenges to a cross-screen video advertising campaign. Responses listed include lack of standard measurement, managing audience de-duplication, managing ad frequency capping, managing ... creative executions/format standardization, inability to execute a cross-screen data targeted buy and inability to plan media buys seamlessly.More
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Chart Title

Leading Challenges to Cross-Screen Video Advertising According to US Agency/Marketing Professionals, Nov 2019 (% of respondents)

Publication Date

February 27, 2020

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