February 4, 2020

How Do PR and Marketing Communications Professionals Worldwide Prove the Return on Investment of an Influencer Partnership? (% of respondents, Dec 2019)


PR and marketing communication professionals were asked how they prove the ROI of an influencer partnership. Responses include engagement rate, potential reach, clickthrough rate/use of unique discount codes, number of video views, number of competition entries, quality of UGC and vanity metrics.


Data is from the February 2020 Talkwalker report titled "Global State of PR." 3,700 PR and marketing communications professionals worldwide ages 18+ were surveyed online during October 29-December 31, 2019. Respondents were part of YouGov's proprietary panel and Talkwalker's database and were from 82 countries. Talkwalker is a social media technology firm.