February 4, 2020

How Do PR and Marketing Communications Professionals Worldwide Prove the Return on Investment of an Influencer Partnership? (% of respondents, Dec 2019)

Description

PR and marketing communication professionals were asked how they prove the ROI of an influencer partnership. Responses include engagement rate, potential reach, clickthrough rate/use of unique discount codes, number of video views, number of competition entries, quality of UGC and vanity metrics.
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Chart Title

How Do PR and Marketing Communications Professionals Worldwide Prove the Return on Investment of an Influencer Partnership? (% of respondents, Dec 2019)

Publication Date

February 4, 2020

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