September 4, 2019

US Parents Who Feel Pressure to Buy the Latest/Most Expensive Gear/Gadgets*, Aug 2019 (% of respondents)


This chart shows parents who agree or disagree with the statement that they feel pressured to buy the latest gadgets/gear. The survey was conducted in August 2019.


Data was provided to eMarketer by Life360. Respondents were asked, "To what extent do you agree or disagree with the following statement: 'I feel pressure from my peers, my children, or internally, to buy the latest and most expensive gear and gadgets (e.g., cell phones, cars, laptops) for my ... children.'More


Data is from the September 2019 Life360 survey conducted by OnePoll. 2,000 US adults with at least one child ages 6-25 were surveyed online during August 2-14, 2019. Life360 is a mobile app and technology company that connects families, driving information and location sharing.