Most Important Digital Media Channels in Which to Invest According to US CMOs, Q2-Q3 2019 (% of respondents)
CMOs were asked what the most important digital channels to invest in for results. Responses include content marketing, digital display ads, SEO and paid search.
Respondents were asked, "When talking about digital media, what are the most important channels to invest in for results?" Data was provided to eMarketer by The CMO Club.
Data is from the August 2019 The CMO Club report titled "The Real Drivers of Brand Growth in a Digital World: The CMO Club Solution Guide" in partnership with Catalina Marketing. 70 US B2B and B2C CMOs from various industries were surveyed during Q2-Q3 2019 about measurement models.