March 5, 2019

Techniques/Tasks that US Digital Marketers Will Focus on Improving* Most in 2019 (% of respondents)


Data is from the March 2019 Winterberry Group report titled "The Outlook for Data 2019: A Snapshot Into the Evolving Role of Audience Insight" in partnership with IAB Data Center of Excellence. 105 digital marketing and media practitioners were surveyed online during January 2019. Respondents are part of IAB special-interest committee members. Respondents are marketers (1.9%), marketing service providers (26.7%), publishers or media providers (23.8%), technology developers (36.2%) or other with experience levels of less than 1 year (1.9%), 1-5 years (10.5%), 6-10 years (23.8%), 11-15 years (23.8%) or more than 16 years (40.0%).