February 28, 2018

Expected Change in Investment in Mobile Video Marketing According to Digital Marketers Worldwide, 2017 & 2018 (% of respondents)

Description

Digital marketers worldwide were asked the expected change in investment in mobile video marketing and advertising. This chart breaks out their responses in 2017 and 2018, showing whether they thought investment would increase, decrease, or remain the same.

Methodology

Data is from the February 2018 YouAppi report titled "2018 CMO Mobile Marketing Guide" conducted by Dimensional Research. 425 digital marketing professionals worldwide were surveyed online in February 2018. YouAppi is a growth marketing platform for mobile brands.

Featured In

Video Ad Fraud, Effective Measurement Worry Marketers

Sources

Dimensional Research
YouAppi

Chart Title

Expected Change in Investment in Mobile Video Marketing According to Digital Marketers Worldwide, 2017 & 2018 (% of respondents)

Publication Date

February 28, 2018

Sources

Dimensional Research
YouAppi

Featured In

Video Ad Fraud, Effective Measurement Worry Marketers
Topics
Digital Video Ad SpendingMobile VideoMobile Ad Spending
Worldwide

Related Charts & Analysis

Q3 2021 Digital Video Trends
Report
Q3 2021 Digital Video Trends
YouTube Shorts is bringing its creator fund to over 30 countries
Article
YouTube Shorts is bringing its creator fund to over 30 countries
Canada Digital Video 2021
Report
Canada Digital Video 2021
Big swings in UK digital ad spending by industry, but retail pulls ahead
Article
Big swings in UK digital ad spending by industry, but retail pulls ahead
Paramount+ viewers struggled to watch The Emmy Awards while Apple and Netflix swept categories
Article
Paramount+ viewers struggled to watch The Emmy Awards while Apple and Netflix swept categories
US Digital Ad Spending by Industry 2021
Report
US Digital Ad Spending by Industry 2021
TV dominates OTT viewing in North America, as TV devices fight for market share
Article
TV dominates OTT viewing in North America, as TV devices fight for market share
The Power of Amazon
Report
The Power of Amazon
More than 3 in 5 YouTube video views occur on mobile devices
Article
More than 3 in 5 YouTube video views occur on mobile devices
Where advertisers stand on TikTok, Facebook's 'meaningful pivot,' and Reels on the blue app
Audio
Where advertisers stand on TikTok, Facebook's 'meaningful pivot,' and Reels on the blue app
Germany Digital Ad Spending by Industry 2021
Report
Germany Digital Ad Spending by Industry 2021
TV Ad Measurement 2021
Report
TV Ad Measurement 2021
Over 60% of Olympic opening ceremony streaming time occurred on non-TV devices
Article
Over 60% of Olympic opening ceremony streaming time occurred on non-TV devices
Mcommerce Forecast 2021
Report
Mcommerce Forecast 2021
US B2B advertisers are poised to spend more on mobile than nonmobile
Article
US B2B advertisers are poised to spend more on mobile than nonmobile

Daily News

Spotify and Pandora lead US in audio listeners
Article
Spotify and Pandora lead US in audio listeners
3 new things in retail: Supply chain woes, retail media, and Amazon’s beauty push
Article
3 new things in retail: Supply chain woes, retail media, and Amazon’s beauty push
US ad-supported Spotify listeners pass 40 million mark
Article
US ad-supported Spotify listeners pass 40 million mark
Welcome to the metaverse, did James Bond save movie theaters, and alternative content
Audio
Welcome to the metaverse, did James Bond save movie theaters, and alternative content
HBO Max will reach nearly 80 million US viewers in 2021
Article
HBO Max will reach nearly 80 million US viewers in 2021
Brand Anatomy: How Panasonic leveraged podcasting to reposition its brand
Audio
Brand Anatomy: How Panasonic leveraged podcasting to reposition its brand
The Facebook Files: Why this is a big deal, why it isn't, and what's next
Audio
The Facebook Files: Why this is a big deal, why it isn't, and what's next
Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer
Audio
Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer
In Germany, Amazon Prime Video begins closing gap with Netflix
Article
In Germany, Amazon Prime Video begins closing gap with Netflix
Amazon prioritizes search results for its own products above competitors, per The Markup report
Article
Amazon prioritizes search results for its own products above competitors, per The Markup report
How consumer sentiments toward Amazon and Walmart compare
Article
How consumer sentiments toward Amazon and Walmart compare
Social media platforms are pressing on with social audio as they compete for creators
Article
Social media platforms are pressing on with social audio as they compete for creators
Remote patient monitoring sees steeper US growth than previously expected
Article
Remote patient monitoring sees steeper US growth than previously expected
IAB is trying to bring order to the growing online ID space
Article
IAB is trying to bring order to the growing online ID space
Industry Voices: Spotlight on TD Bank’s Lee Lai
Video
Industry Voices: Spotlight on TD Bank’s Lee Lai

Latest Reports

US Holiday Shopping 2021
Report
US Holiday Shopping 2021
UK Neobank Emerging Features Benchmark 2021
Report
UK Neobank Emerging Features Benchmark 2021
Q3 2021 Digital Video Trends
Report
Q3 2021 Digital Video Trends
US Audio Advertising Forecast 2021
Report
US Audio Advertising Forecast 2021
Primary Care Disruptors
Report
Primary Care Disruptors
Canada Digital Video 2021
Report
Canada Digital Video 2021
Social Media Update Q3 2021
Report
Social Media Update Q3 2021
US Cash-Back Credit Card Emerging Features Benchmark 2021
Report
US Cash-Back Credit Card Emerging Features Benchmark 2021
UK Digital Ad Spending by Industry 2021
Report
UK Digital Ad Spending by Industry 2021
Retail Media Advertising 2021
Report
Retail Media Advertising 2021
US Digital Grocery Forecast 2021
Report
US Digital Grocery Forecast 2021
Healthcare Data Privacy 2021
Report
Healthcare Data Privacy 2021
US Digital Ad Spending by Industry 2021
Report
US Digital Ad Spending by Industry 2021
The US Digital-Only Banking Revolution
Report
The US Digital-Only Banking Revolution
Global Mobile Messaging Forecast 2021
Report
Global Mobile Messaging Forecast 2021

Popular on Insider Intelligence

US Holiday Shopping 2021
Report
US Holiday Shopping 2021
Spotify and Pandora lead US in audio listeners
Article
Spotify and Pandora lead US in audio listeners
3 new things in retail: Supply chain woes, retail media, and Amazon’s beauty push
Article
3 new things in retail: Supply chain woes, retail media, and Amazon’s beauty push
US ad-supported Spotify listeners pass 40 million mark
Article
US ad-supported Spotify listeners pass 40 million mark
Welcome to the metaverse, did James Bond save movie theaters, and alternative content
Audio
Welcome to the metaverse, did James Bond save movie theaters, and alternative content
HBO Max will reach nearly 80 million US viewers in 2021
Article
HBO Max will reach nearly 80 million US viewers in 2021
Brand Anatomy: How Panasonic leveraged podcasting to reposition its brand
Audio
Brand Anatomy: How Panasonic leveraged podcasting to reposition its brand
The Facebook Files: Why this is a big deal, why it isn't, and what's next
Audio
The Facebook Files: Why this is a big deal, why it isn't, and what's next
Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer
Audio
Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer
In Germany, Amazon Prime Video begins closing gap with Netflix
Article
In Germany, Amazon Prime Video begins closing gap with Netflix
Amazon prioritizes search results for its own products above competitors, per The Markup report
Article
Amazon prioritizes search results for its own products above competitors, per The Markup report
How consumer sentiments toward Amazon and Walmart compare
Article
How consumer sentiments toward Amazon and Walmart compare
Social media platforms are pressing on with social audio as they compete for creators
Article
Social media platforms are pressing on with social audio as they compete for creators
Remote patient monitoring sees steeper US growth than previously expected
Article
Remote patient monitoring sees steeper US growth than previously expected
UK Neobank Emerging Features Benchmark 2021
Report
UK Neobank Emerging Features Benchmark 2021

"Behind the Numbers" Podcast

How holiday shopping is shaping up, supply chain havoc, and retail media in 2022
Audio
How holiday shopping is shaping up, supply chain havoc, and retail media in 2022
Welcome to the metaverse, did James Bond save movie theaters, and alternative content
Audio
Welcome to the metaverse, did James Bond save movie theaters, and alternative content
Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer
Audio
Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer
The Weekly Listen: Curbing Facebook, social media models, and good thought leadership
Audio
The Weekly Listen: Curbing Facebook, social media models, and good thought leadership
The Facebook Files: Why this is a big deal, why it isn't, and what's next
Audio
The Facebook Files: Why this is a big deal, why it isn't, and what's next
Brand Anatomy: How Panasonic leveraged podcasting to reposition its brand
Audio
Brand Anatomy: How Panasonic leveraged podcasting to reposition its brand
Disrupting primary care, why value-based care is emerging, and your biometric baseline
Audio
Disrupting primary care, why value-based care is emerging, and your biometric baseline
The problem with BNPL, tech-fueled fitting rooms, and Amazon advertising
Audio
The problem with BNPL, tech-fueled fitting rooms, and Amazon advertising
The Weekly Listen: Facebook goes down, VR's dopamine rush, and TV binging glasses
Audio
The Weekly Listen: Facebook goes down, VR's dopamine rush, and TV binging glasses
AVOD's rapid emergence, reducing churn, and Disney+ with ads?
Audio
AVOD's rapid emergence, reducing churn, and Disney+ with ads?
How podcast listening has changed, Twitter's Ticketed Spaces expectations, and social media news
Audio
How podcast listening has changed, Twitter's Ticketed Spaces expectations, and social media news
A new breed of traveler, the NFL's alternate telecasts, and sports betting's promise
Audio
A new breed of traveler, the NFL's alternate telecasts, and sports betting's promise
What features will propel Twitter, Instagram Kids halts, and Facebook's Apple headwinds
Audio
What features will propel Twitter, Instagram Kids halts, and Facebook's Apple headwinds
The Weekly Listen: The next big TV event, TikTok hits 1 billion users, and ads in 3D
Audio
The Weekly Listen: The next big TV event, TikTok hits 1 billion users, and ads in 3D
How much are we shopping on our smartphones, solving for identity, and where is 5G?
Audio
How much are we shopping on our smartphones, solving for identity, and where is 5G?

Trending in United States

US Holiday Shopping 2021
Report
US Holiday Shopping 2021
Spotify and Pandora lead US in audio listeners
Article
Spotify and Pandora lead US in audio listeners
US ad-supported Spotify listeners pass 40 million mark
Article
US ad-supported Spotify listeners pass 40 million mark
3 new things in retail: Supply chain woes, retail media, and Amazon’s beauty push
Article
3 new things in retail: Supply chain woes, retail media, and Amazon’s beauty push
Welcome to the metaverse, did James Bond save movie theaters, and alternative content
Audio
Welcome to the metaverse, did James Bond save movie theaters, and alternative content
HBO Max will reach nearly 80 million US viewers in 2021
Article
HBO Max will reach nearly 80 million US viewers in 2021
Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer
Audio
Some brand new Q3 forecasts, heavy podcast listeners, and the internet's paid layer
Brand Anatomy: How Panasonic leveraged podcasting to reposition its brand
Audio
Brand Anatomy: How Panasonic leveraged podcasting to reposition its brand
The Facebook Files: Why this is a big deal, why it isn't, and what's next
Audio
The Facebook Files: Why this is a big deal, why it isn't, and what's next
Amazon prioritizes search results for its own products above competitors, per The Markup report
Article
Amazon prioritizes search results for its own products above competitors, per The Markup report
How consumer sentiments toward Amazon and Walmart compare
Article
How consumer sentiments toward Amazon and Walmart compare
Industry Voices: Spotlight on TD Bank’s Lee Lai
Video
Industry Voices: Spotlight on TD Bank’s Lee Lai
IAB is trying to bring order to the growing online ID space
Article
IAB is trying to bring order to the growing online ID space
Social media platforms are pressing on with social audio as they compete for creators
Article
Social media platforms are pressing on with social audio as they compete for creators
Media buyers want more standardization in linear and digital TV measurement, but a common currency is unlikely
Article
Media buyers want more standardization in linear and digital TV measurement, but a common currency ...