Expected Change in Investment in Mobile Video Marketing According to Digital Marketers Worldwide, 2017 & 2018 (% of respondents)
Digital marketers worldwide were asked the expected change in investment in mobile video marketing and advertising. This chart breaks out their responses in 2017 and 2018, showing whether they thought investment would increase, decrease, or remain the same.
Data is from the February 2018 YouAppi report titled "2018 CMO Mobile Marketing Guide" conducted by Dimensional Research. 425 digital marketing professionals worldwide were surveyed online in February 2018. YouAppi is a growth marketing platform for mobile brands.