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Financial Services

The banking industry’s pushback has fallen flat against OCC trust charters for crypto firms.

This FAQ addresses what financial services marketers, strategists, and insights professionals need to know about credit card trends, payment networks, and marketing opportunities in 2026.

Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how AI will automate credit card rewards personalization and what happens when Agentic AI turns mobile banking into a personal financial concierge. Join the discussion with guest host Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Grace Broadbent, and Principal Analyst Tiffani Montez.

This FAQ addresses what commerce media is, how it differs from retail media, and where growth opportunities exist for advertisers in 2026.

Fintechs are cutting out their bank partners to invest in scale and break into new market segments.

Trump’s escalation with JPMorgan highlights banks reputational issues with trying to control the narrative.

The industry has doubled since 2020, but most states still lack consumer protections.

States move to let attorneys general sue fossil fuel companies, while policyholders target carriers.

Only 12% of North American merchants accept cryptocurrency at checkout, trailing even cash on delivery, according to a March report from the Merchant Risk Council.

Banks can't hide behind the narrative that AI is new and untested—if they haven't already made significant deployments, they are behind.

The less affluent need more attention from financial services providers.

The first year of Trump’s second term has brought disruption and uncertainty, reshaping retail, media advertising, tech, health, and financial services.

Years of litigation over allegedly misleading marketing nears a close, but reputational damage could linger.