Digital formats and trusted clinical settings are turning it into a performance channel driving treatment discussions and uptake.

On today’s podcast episode, we discuss what “the endless aisle” means today, how to best organize it, how AI takes it to the next level, and why the Transaction Moment matters so much. Listen to the discussion between Vice President of Content and host Suzy Davidkhanian and CEO of Rokt Catalog, Bennett Carroccio.

In today’s podcast episode, we discuss why Americans are turning to social media for health advice, the kinds of help they are seeking, and how the information they receive compares with what they hear from their offline physicians. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere, or watch on YouTube and Spotify.

AI is reshaping how content is created, scaled, and measured. Output is rising, but as AI scales content production across the market, the competitive advantage compresses—making differentiation, trust, and measurement the new constraints on sustained performance.

Wisp acquires TBD Health to scale nationwide, adding clinics and diagnostics to meet rising demand for virtual care among women.

Meta is tightening teen safeguards for its AI companions in a move that could help make future chatbot ads more viable.

Nurses top Gallup’s poll, but trust in clinicians strains under broader healthcare discontent.

As product catalogs grow, content multiplies, and shopping journeys splinter across platforms, AI recommendation engines are becoming the connective tissue between desire and decision. In 2026, retail leaders expect the technology to move from responding to queries to proactively anticipating what consumers want and guiding them through increasingly complex choice environments.

Email’s reliability is no longer enough to offset rising consumer expectations. AI accelerates production and enhances relevance, while engagement, trust, and tougher inbox rules push marketers to rethink how they will use the channel in 2026.

From TikTok to pharma sites, women’s go-to channels shift by life stage—and marketers need to follow.

As retailers prepare for next year, they acknowledge that convenience has evolved from a value proposition to a structural shift in how all of retail operates. We asked leaders across retail media, digital identity, payments, mobility, and connected commerce, and they agreed that convenience will continue to change throughout the next year as expectations shift and AI eliminates friction.

The majority (61%) of clinicians are very concerned about medical misinformation online, per an Inlightened survey in October. Clinicians see misinformation as a growing threat, but many need help stepping into the digital conversation.

Substack is testing its first structured sponsorship program, allowing selected writers to insert paid brand placements directly into newsletters—an opt-in beta that keeps creators in full control and avoids programmatic ads. The move follows significant audience growth, with US uniques doubling in a year, but minimal marketer adoption: only 5% of brand marketers use Substack today. Sponsorships offer a way to monetize large free audiences while preserving the platform’s editorial identity. For advertisers, the beta introduces a premium, high-intent environment suited to thought leadership and niche expertise—an early indication that creator newsletters may become more formal components of influencer and upper-funnel strategy.

Approved vaccines for infants to protect against a serious respiratory disease called RSV are getting new scrutiny from federal health agency officials, according to Reuters. Heightened federal scrutiny adds uncertainty for RSV manufacturers at a time when the childhood vaccine environment is already polarized.

Retailers experimenting with agentic AI are doing so with commercial urgency, not curiosity. In an EMARKETER interview, Criteo’s Michael Greene said retailers now see onsite AI as “mission critical” for owning the shopping journey—especially as consumers increasingly use chat-based tools for early discovery. Generic LLMs lack real retail signals like inventory, regional availability, and nuanced category expertise, making proprietary data the retailer’s strongest edge. With Gen Z already leaning heavily on AI for purchase research, retailers must build systems that deliver more relevant, trustworthy guidance than general chat interfaces. The mandate is clear: build AI that improves baskets, conversion, and shopper retention.

YouTube and NBCUniversal are doubling down on creator-led Olympic storytelling for Milano Cortina 2026 after Paris proved how strongly younger viewers gravitate toward digital personalities. Top YouTubers will chronicle the journeys of 40 Team USA athletes, with unprecedented access inside trials, training environments, and even the Athlete Village. Nearly half of global sports fans—and 59% of adults ages 18 to 44—follow sports influencers, while YouTube captured 17% of all global Olympic engagement in 2024. For marketers, creators now sit at the center of Olympic discovery, highlights, and cultural relevance, making YouTube indispensable to Games-era planning.

SitusAMC—a vendor to banks including JPMorgan Chase, Citi, and Morgan Stanley—had a data breach whose scope and severity it’s still investigating. The compromised data was related to residential mortgages and may include Social Security numbers and other personally identifiable information. Even the best-prepared financial services companies need to be ready to respond to data breaches. Vague assurances before or after a breach suggest bankers aren’t paying attention to necessary details. They must be explicit and transparent about safeguards and breach remediation.

33% of US genAI users have experienced inaccurate or misleading output when using the technology, according to a September 2025 report from Deloitte.

Influencer marketing is no longer optional—it’s a performance-driven growth engine. As consumer trust and expectations reshape engagement, brands must adapt their strategies to sustain returns in a fast-moving yet maturing channel.

This sponsored article by PartnerCentric will explore AI’s impact on affiliate marketing.