Trust Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Trust
eMarketer's Geoff Ramsey and ANA's Bill Duggan Talk Crisis of Trust

eMarketer's Geoff Ramsey and ANA's Bill Duggan Talk Crisis of Trust

Interview
Oct 23, 2018

eMarketer's chief innovation officer Geoff Ramsey recently spoke with Bill Duggan, group executive vice president of the ANA to discuss Amazon, trust and digital creative.

Podcast Advertising Helps Consumers Trust Your Brand

Podcast Advertising Helps Consumers Trust Your Brand

Interview
Aug 28, 2018

Alex Shear, director of acquisition at Simplisafe, talks about why the brand invests in podcast advertising and how it creates ads that audiences actually want to hear.

Consumers Expect Brands to Be Open and Honest on Social Media

Consumers Expect Brands to Be Open and Honest on Social Media

Article
Aug 20, 2018

Not only do consumers want businesses to be open and honest in their social posts, they actually hold businesses to a higher standard than they hold for themselves.

The Shared Anxieties of Millennials and Seniors: Tech Companies

The Shared Anxieties of Millennials and Seniors: Tech Companies

Article
Aug 14, 2018

Data from the Pew Research Center indicates some similarities in attitudes across age groups when it comes to technology companies.

Ad Spending in Europe 2018

Ad Spending in Europe 2018

Report
May 10, 2018

This report analyzes our most recent forecasts for total media, traditional, digital and mobile ad spending in Europe.

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