Streaming platforms want to house more rivals: Major services are aggregating subscriptions, broadening advertisers’ access to fragmented audiences.

Paid streaming has become a global habit, but the easy growth is over. This report explores which markets will drive the next wave of viewers, and how the major international and local platforms are jostling for audience share.

Disney turns streaming into an ad engine: FYQ3 results show SVOD, sports, and parks combining to keep advertisers invested despite broader subscription churn.

On today's podcast episode, we discuss the biggest gaps between where Americans spend their time and where advertisers spend their money. We explore the disconnect in social media, the imbalance in subscription OTT, and why digital audio continues to be a dark horse. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen wherever you get your podcasts, or watch on YouTube, Spotify, or Apple Podcasts.

Live sports was supposed to be streaming's killer app. The content that would justify the subscriptions, lock in the loyal audiences, and finally settle the cord-cutting debate in favor of digital. And by raw adoption numbers, the bet has paid off. The trouble is that arriving somewhere doesn't mean you can find what you're looking for once you get there.

Sports fuels streaming catalogs: SVOD sports titles jumped 77.5%, giving marketers premium digital arenas.

Netflix hits the gas on advertising: The company secured a slew of NFL games, but its bet on podcast and vertical video ads is less certain.

Disney’s results show consumers are still spending: The company’s high-demand streaming services are keeping viewers on board despite economic shocks.

Amazon's 71.8% catalog share and 132.7 million ad-supported viewers make Prime Video hard to ignore.

Samsung's Amazon Ads integration and AI targeting bring shoppable, full-funnel capabilities to Samsung TV Plus.

A new partnership combined with TikTok's short-form clips and creators help brands reach mobile-first sports fans beyond game day.

Streaming sports programs soared 52% YoY in Q1 2026, forcing brands to chase growth beyond linear with balanced media planning.

Asia-Pacific is the engine driving global digital video consumption, but growth is diverging. Mobile-first markets are scaling fast, while mature markets lean on connected TV (CTV) and subscriptions, forcing brands to rethink reach, engagement, and monetization.

Market power drives Senate scrutiny for good reason; a combined Netflix–HBO Max would concentrate premium CTV buying without expanding total market size.

After a 20% jump in streaming subscription prices, when will consumers cut back?

Netflix’s 2026 ad plans revolve around WBD: The mega-merger would give the burgeoning ad business a major boost for years to come.

Video consumption behaviors are shifting across generations, according to a Deloitte study. Over one-third (35%) of overall consumers spend more time watching video on social media than streaming platforms. For cohorts like Gen Z, that figure is even greater: 58% of their time with video is spent on social media. Advertisers must adjust their definition of “TV” to account for different preferences for digital video consumption and adapt budgets accordingly.